Description

The Regional Vice President - Sales is accountable for driving growth and achieving market share objectives within a designated sales territory. The RVP develops and implements sales plans and strategies aimed at expanding business opportunities and meeting or exceeding territory-specific sales goals. 

Role and Responsibilities

• Sales Process Oversight: Manage the complete sales lifecycle for self-funded employer groups, third-party administrators, brokers, consultants, and coalitions, driving the adoption of PBM solutions and consistently achieving sales goals within the designated territory. 
• Strategic Collaboration: Partner with the Senior Vice President of Sales and other senior leaders to create and execute competitive strategies, ensuring market leadership through ongoing research and proactive prospecting. 
• Client Acquisition and Proposal Development: Identify new business opportunities, guide clients through the discovery and solution development phases, provide pricing recommendations, and lead proposal drafting and finalist presentations, ensuring strong engagement with internal stakeholders. 
• RFP Process Leadership: Direct the Request for Proposal (RFP) process by analyzing client needs and matching them with tailored solutions. Contribute to proposal preparation and positioning to secure new business. 
• Relationship Management: Cultivate and maintain strategic relationships with key prospects and channel partners, organizing and leading meetings based on agreed-upon activity metrics. Innovate with relationship-building techniques to enhance client engagement and satisfaction. 
• Internal Collaboration and Support: Work closely with underwriting, marketing, internal and external strategic partnerships, product, implementation, and customer success teams to develop go-to-market strategies and optimize the client onboarding process. 
• Contract Finalization and Proposal Accuracy: Negotiate contract terms and ensure the seamless translation of proposals into formal agreements. 
• CRM and Data Accuracy: Utilize internal tools to maintain up-to-date information on prospects, opportunities, accounts, and contacts, ensuring accurate pipeline management. 
• Industry Representation: Represent the company at business events, conferences, trade shows, and seminars, expanding the company’s presence in the industry. 

Requirements

• Requires a BA/BS in Business, HealthCare Administration or related field, or any combination of education and experience, which would provide an equivalent background 
• Minimum of 5+ years of proven record of Healthcare or PBM sales, driving growth and client retention 
• Demonstrated experience in PBM direct-to-employer/TPA/broker sales or managing consultant and broker relationships 

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This role will require travel up to 50% of the time, and may also involve standing, walking, bending, and reaching. Will also operates in an office or home office setting which involves utilizing a computer, mouse, keyboard, ad occasionally operates other standard office equipment, such as a printer, copier, and phone. Travel may be required by either car or airplane, or a combination of multiple modes of transportation. 

LucyRx is an independent, next-generation pharmacy benefit manager (PBM) redefining prescription care. Fueled by innovation and decades of leadership experience, LucyRx delivers better outcomes through its integrated specialty network, formulary marketplace, and next-day home delivery solutions. Powered by its proprietary AI platform, LucyIQ™, the company provides real-time insights that support evidence-based clinical decisions, clear pricing, and exceptional service from U.S.-based pharmacy technicians. Partnering with more than 60,000 pharmacies, LucyRx serves over 1,200 clients nationwide.