About this role
Overview
The Lowes Foods Private Brand Intern will work alongside the Private Brand Manager and Director of Brand Development to support the process of bringing Lowes Foods private brand products from concept to shelf. This internship provides hands-on experience in brand development, packaging, naming, photography, copywriting, e-commerce merchandising, and product launch support.
This position will play a key role in elevating the creative quality of private brand products, strengthening digital brand representation, and supporting private brand projects. The ideal candidate is detail-oriented, creatively curious, and excited to learn how consumer brands are built in a fast-paced retail environment.
Responsibilities
Brand, Packaging & Creative Support
- Support packaging proofing by reviewing layouts, copy, claims, and visual consistency
- Assist with naming exploratories for new products, flavors, and line extensions
- Help ensure packaging and brand assets align to Lowes Foods brand standards and tone
- Support coordination of packaging-related details tied to product launches
Copywriting & Brand Storytelling
- Support writing and refining product descriptions, flavor callouts, and romance copy
- Assist with proofreading and polishing copy for clarity, consistency, and brand voice
- Help elevate product storytelling across e-commerce and customer-facing platforms
Photography & Visual Content Support
- Assist with food photography planning, including product lists and shot needs
- Support post-shoot review of images for accuracy, brand alignment, and usability
- Help identify visual content gaps and opportunities to strengthen storytelling online
E-commerce Shelf & Digital Merchandising
- Support improvements to the private brand digital shelf, ensuring listings are complete, accurate, and on brand
- Assist with maintaining product content including titles, descriptions, images, and attributes
- Help ensure consistent brand representation across e-commerce channels
Product Development & Project Support
- Support product development projects through organization, documentation, and follow-up tracking
- Assist with project timelines, item lists, meeting notes, and cross-functional communication
- Help ensure launches remain organized and teams have accurate, updated information
What Success Looks Like
- Private brand products feel more compelling, polished, and on brand
- Packaging, naming, photography, and copy are accurate and launch-ready
- Digital product pages reflect strong brand storytelling and visual consistency
- Project documents and launch materials are organized and easy to reference
- The intern becomes a trusted creative support partner for the private brand team
Why This Internship
This internship offers hands-on experience with the creative side of private brand—from packaging and naming to photography, copywriting, and digital merchandising. The intern will gain practical experience working cross-functionally and contributing to launches that impact real products and real customers.
Qualifications
Qualifications
- Currently pursuing a Bachelor’s degree in Marketing, Communications, Advertising, Design, Merchandising, or a related field
- Strong attention to detail and pride in high-quality creative work
- Ability to manage multiple tasks in a deadline-driven environment
- Comfortable using PowerPoint and organizing documents accurately
- Strong written and verbal communication skills
- Interest in consumer brands, retail marketing, and product development
Preferred Skills (Nice to Have)
- Interest or experience in branding, packaging, copywriting, or food photography
- A strong eye for design, tone, and visual consistency
- Familiarity with e-commerce content or digital merchandising
- Experience using AI tools (e.g., ChatGPT, Copilot) to support creative workflows
Experience creating summaries or presentations using PowerPoint or Canva
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Other facts
About Lowes Foods
Lowes Foods began in 1954 as a single store in North Wilkesboro, NC, and has grown to become a major supermarket chain operating in North Carolina, South Carolina and Virginia.
The company grew rapidly during the 1960s, '70s and early '80s. Lowes Foods was acquired by Merchants Distributors, Inc. (MDI) in 1984 and began an aggressive expansion program in 1986, opening 19 stores over the next four years. In 1997, Lowes Foods acquired Byrds Food Stores, located in eastern North Carolina. It continued its growth in 2000 with the purchase of 13 Hannaford stores. Today Lowes Foods operates close to 100 stores and continues to open new stores throughout North and South Carolina. Lowes Foods continued to expand by opening its first Lowes Foods Fuel station in 2007. In 2010, a new Lowes Foods concept store was opened in Hickory, NC and in 2011, we introduced a new value format called Just$ave.
In 2013, Lowes Foods set out to break the mold of the standard supermarket and create a distinctive grocery shopping experience worthy of our Carolina roots. The development began with in depth consumer research and a series of overnight workshops designed to get the very best ideas from managers across all facets of the business including all store managers and many from MDI. During these workshops, our new vision for Lowes Foods was born: “We bring community back to the table.” And, a number of new concepts were created including Chicken Kitchen, SausageWorks, Pick & Prep, and the Community Table. In January, 2013, Lowes Foods re-opened the first store to offer all of the newly developed concepts in Clemmons, NC. This spirit of transformation is being carried through all of the Lowes Foods and Just$ave stores. And, the spark of innovation has led to continued development of new concepts to further differentiate our stores. While selection may vary from store to store, our commitment to quality, value and service are the same no matter where you shop.
What you'll do
- The intern will support the process of bringing Lowes Foods private brand products from concept to shelf, assisting in areas such as packaging, copywriting, and e-commerce merchandising. They will also help ensure that product launches are organized and aligned with brand standards.
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