Digital Channel Marketing Manager V

<p><strong>Overview</strong></p> <p>A leading global technology company is seeking a <strong>Digital Channel Marketing Manager</strong> to support its Business Messaging Marketing team during a parental leave coverage period. This role is responsible for managing and executing in‑app and digital marketing campaigns for small and medium‑sized businesses (SMBs), with a focus on business messaging products. The position requires strong creative strategy, lifecycle marketing expertise, and the ability to collaborate closely with cross‑functional partners to deliver high‑impact, data‑driven campaigns.</p> <p>This is a high‑visibility role supporting a rapidly growing business area, offering the opportunity to influence product adoption and engagement across a global user base.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Campaign Development &amp; Strategy</strong></p> <ul> <li>Lead the development and execution of in‑app communication strategies across owned digital channels to drive customer acquisition, retention, and product engagement.</li> <li>Build an audience‑first creative and communication calendar that balances user needs with product adoption goals.</li> <li>Develop compelling calls‑to‑action (CTAs) and utilize deep links to guide users seamlessly to key product features.</li> </ul> <p><strong>Creative Production &amp; Execution</strong></p> <ul> <li>Manage creative production workflows, including briefing, asset development, reviews, and approvals.</li> <li>Partner with technical program managers, engineers, content strategists, and creative teams to deliver high‑quality, on‑time campaign executions.</li> <li>Ensure campaigns meet brand, product, and localization requirements across diverse global audiences.</li> </ul> <p><strong>Cross‑Functional Collaboration</strong></p> <ul> <li>Work closely with product, data science, content, creative, and engineering teams to build integrated, measurable campaign experiences.</li> <li>Serve as the operational lead for the in‑app channel, coordinating timelines, deliverables, and cross‑team alignment.</li> </ul> <p><strong>Measurement &amp; Optimization</strong></p> <ul> <li>Collaborate with data science partners to analyze web analytics, channel engagement, and product usage data.</li> <li>Monitor campaign performance, identify optimization opportunities, and make data‑driven recommendations.</li> <li>Track and report on campaign metrics, providing insights to leadership and stakeholders.</li> </ul> <p><strong>Minimum Qualifications</strong></p> <ul> <li>Bachelor’s degree and <strong>5+ years of digital marketing experience</strong>.</li> <li>Demonstrated ability to operate in ambiguous environments and proactively develop solutions.</li> <li>Proven experience managing multiple projects simultaneously at various stages of completion.</li> <li>Basic understanding of mobile app development and experience partnering with technical teams.</li> <li>Hands‑on experience with A/B testing and data‑driven decision‑making.</li> <li>Strong blend of creativity, strategic thinking, and executional rigor.</li> <li>Ability to develop innovative solutions to marketing challenges faced by SMB audiences.</li> </ul> <p><strong>Preferred Qualifications</strong></p> <ul> <li>Background in content strategy.</li> <li>Experience managing vendor and agency relationships.</li> <li>Advanced knowledge of digital campaign creation, A/B testing, and performance optimization.</li> <li>Experience navigating creative challenges related to localization and global audience needs.</li> <li>Familiarity with lifecycle marketing and measurement frameworks.</li> </ul> <p><strong>Role Highlights</strong></p> <ul> <li>Lead end‑to‑end development, execution, and measurement of campaigns reaching over <strong>300 million users</strong>.</li> <li>Work within a high‑priority business area with significant opportunity for impact.</li> <li>Gain exposure to business AI marketing strategy and scaled in‑app communication systems.</li> <li>Operate in a fast‑moving environment with a startup‑like mentality inside a mature organization.</li> </ul> <p><strong>Location</strong>: New York, NY (Onsite - 3x per week)</p> <p><strong>Role type:&nbsp;</strong>Contract 9 Month Position&nbsp;</p> <p><strong>Expected hours</strong>: 40 per week&nbsp;</p> <p><strong>Benefits:</strong></p> <ul> <li>Dental insurance</li> <li>Health insurance</li> <li>Health savings account</li> <li>Life insurance</li> <li>Paid time off</li> <li>Retirement plan</li> <li>Vision insurance</li> </ul> <p><strong>Schedule:</strong></p> <ul> <li>8 hour shift</li> <li>Monday to Friday</li> </ul> <p><strong>Application Question(s):</strong></p> <ul> <li>Do you or will you in the future require any sponsorship to work in the US?</li> </ul> <p><strong>Language:</strong></p> <ul> <li>English&nbsp; (Required)</li> </ul> <p>&nbsp;</p>