LS
Senior Creative Strategist
full-time•United States
Summary
About this role
The Position
Join the top 1% of Creative Strategists driving explosive growth for the world's most ambitious 7-9 figure DTC brands.
We are seeking an exceptional Senior Creative Strategist to join our rapidly expanding creative team.
You'll be the strategic force behind creative campaigns that generate measurable growth for some of the most ambitious direct-to-consumer brands in the market.
As our Senior Creative Strategist, you'll own creative strategy and execution for a high-impact client portfolio and develop innovative creative frameworks. You bring proven expertise in DTC/eCommerce performance marketing, understand how to craft creative narratives that convert at every stage of the customer journey, and are ready to take full ownership of creative performance that drives significant ROI for our clients.
You will own and lead the entire creative strategy for a myriad of 7-9 figure brands, while serving as a strategic advisor for our ambitious client roster. You'll use your experience to make data-driven creative decisions, identify scalable creative opportunities, and build testing frameworks that consistently deliver results. You will be responsible for maintaining creative excellence while ensuring every campaign achieves the performance metrics needed to scale client budgets and drive sustainable growth.
Responsibilities
- Lead Creative Strategy: Own creative strategy and execution for high-impact client portfolio with average monthly ad spends of $50K-$300K per client
- Drive Performance: Develop and execute creative strategies that consistently achieve ROAS goals and exceed client growth targets
- Brand Research & Market Intelligence: Execute deep research and data mining to understand value propositions, customer reviews, and market opportunities that translate into high-converting creative
- Creative Testing & Optimization: Develop and manage testing roadmaps with structured creative testing processes that identify winning concepts with 85%+ accuracy
- Creative Innovation: Design creative testing frameworks that identify winning concepts across Meta & TikTok
- Creative Brief Development: Create detailed creative briefs for internal design teams to execute performance-driven creative for paid social advertising across Meta & TikTok
- Team Leadership: Mentor and collaborate with other creative strategists while identifying performance gaps and opportunities across client accounts that you apply to optimize your own portfolio
- Client Leadership: Present strategic creative roadmaps and performance insights to C-suite executives
- Competitive Intelligence: Lead creative research initiatives across a myriad of DTC verticals, identifying trends and opportunities
- Creative Systems: Build scalable creative production workflows that maintain brand consistency while achieving on-target CPAs
- UGC Content Production: Build comprehensive shot lists and creative decks for UGC content shoots that drive authentic, high-converting assets
- Direct Response Copywriting: Develop high-impact ad copy for headlines and in-ad text that captures attention and drives immediate action
- Conversion Optimization: Work on landing page optimization to improve conversion rates and maximize campaign ROI
- Performance Analysis: Track performance metrics and key KPIs of each creative to understand what is working, iterate on winning concepts, and report actionable insights back to internal and external parties
- Team Development: Lead team training and SOP development to scale creative operations while maintaining quality and consistency standards
Requirements - What you Bring
- 5+ years creative strategy experience for accounts spending $50,000+ monthly on paid social advertising
- Expert-level Meta creative strategy with documented success in ideation, testing, and scaling winning concepts
- Experience leading design and video editing teams from strategic brief development through final creative execution and approval
- Data-driven decision-making abilities to interpret performance metrics and optimize creative strategy based on results
- Meticulous attention to detail in brief creation and client approval processes that prevent costly revisions
- Deep understanding of the customer journey and how strategic storytelling drives conversions at each stage of the funnel
- Expert direct response copywriting skills that strengthen brand narratives and enhance creative performance
- Proficiency with Facebook Ads Manager, Shopify, Google Analytics, Figma, Motion, project management tools (Slack/Asana/Notion), and Foreplay
- Client-facing presentation experience communicating creative strategy and performance insights to executives
- Advanced proficiency with AI tools (Claude, ChatGPT) for creative ideation and strategic optimization
Why Lilo Social
- World's Top #1 Marketers Who Get The Job Done: Join an elite team of strategist, hustlers, and doers who tackle every creative challenge with solution-based thinking and an unshakeable belief that we can always find a way to succeed.
- Figure It Out Mentality: Take ownership of creative strategy with the resourcefulness and initiative to solve problems before asking for help, while knowing your team has your back
- Never Stop Learning Culture: Every campaign becomes a learning opportunity where asking questions drives innovation and pushing creative boundaries leads to breakthrough results
- Break The Mold: Embrace the discomfort of challenging convention as you develop creative strategies that disrupt markets and drive exceptional client outcomes
- Results That Actually Matter: Drive tangible, measurable growth for DTC brands while celebrating their success as your own professional achievement and creative validation
- Collaborative Team Dynamic: Build meaningful relationships with colleagues through constant communication and shared creative development that elevates everyone's strategic thinking
- Independently, As One: Accelerate your personal creative growth within a team environment where individual development directly fuels collective client success and agency growth
What you'll do
- The Senior Creative Strategist will lead the creative strategy and execution for a portfolio of high-impact clients, focusing on driving measurable growth through innovative campaigns. Responsibilities include developing testing frameworks, mentoring team members, and presenting insights to executives.
About Lilo Social
Many people believe it takes hours on end to create and manage social media effectively for their business. What most businesses don’t realize is that with social media it only takes a little in, to get a lot out.
Social Media Strategy and Plan
There are some businesses that may already have a social media presence but are not getting the results they are looking for. In many cases the business may not have a presence but wants to manage their social media personally or have someone in house who is capable of managing their presence. That is when I come in and create a strategy and plan for them to follow in order to get the results they are looking for.
Social Media Implementation and Management
Many businesses are so busy running the day to day operations of their business that they don’t have the time to invest into social media. I will come in and set up their social media presence and will also manage their daily post and activities online. This frees up the business owner’s time to focus on what is most important, their clients.
Ready to join Lilo Social?
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Frequently Asked Questions
What does a Senior Creative Strategist do at Lilo Social?
As a Senior Creative Strategist at Lilo Social, you will: the Senior Creative Strategist will lead the creative strategy and execution for a portfolio of high-impact clients, focusing on driving measurable growth through innovative campaigns. Responsibilities include developing testing frameworks, mentoring team members, and presenting insights to executives..
Is the Senior Creative Strategist position at Lilo Social remote?
The Senior Creative Strategist position at Lilo Social is based in United States, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Creative Strategist position at Lilo Social?
You can apply for the Senior Creative Strategist position at Lilo Socialdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.