LA
Senior Customer Marketing Manager
full-time•United States
About this role
<p>As Senior Customer Marketing Manager, you’ll own the strategy and execution that turns customers into advocates, drives product adoption, and fuels retention and expansion.</p>
<p>You’ll partner closely with Global Campaigns, Customer Success, Product Marketing, and Demand Gen to build lifecycle programs, customer storytelling initiatives, and insight-driven communications that strengthen relationships across the entire journey - from onboarding to advocacy.</p>
<p>This newly created role will play a central part in making customers the engine of our demand generation model - powering community, advocacy, and upsell growth while amplifying Level Access’s brand leadership in digital accessibility.</p>
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<h3>Key Responsibilities</h3>
<p>1. Customer Lifecycle & Retention</p>
<p>· Develop and run lifecycle programs that drive onboarding, adoption, renewal, and expansion.</p>
<p>· Create persona-based nurture campaigns for Accessibility, Product, Design, and Engineering leaders.</p>
<p>· Partner with Customer Success to deliver communications that celebrate milestones and reinforce value</p>
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<p>2. Advocacy & Storytelling</p>
<p>· Build and manage a scalable customer storytelling and advocacy program ; case studies, testimonials and customer features.</p>
<p>· Identify and activate customer champions for campaigns, events, and PR.</p>
<p>· Integrate real customer stories into global campaigns</p>
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<p>3. Community & Engagement</p>
<p>· Lead customer communications including newsletters, learning content and event invitations.</p>
<p>· Partner with teams to grow the customer community through webinars, user groups and roundtables.</p>
<p>· Encourage ongoing dialogue and feedback to improve engagement and retention.</p>
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<p>4. Insights & Performance</p>
<p>· Define KPIs for adoption, engagement, advocacy, and expansion - reporting progress regularly.</p>
<p>· Use customer data and insights to guide messaging, content, and campaign strategy.</p>
<p>· Collaborate with Marketing and Rev Ops to connect customer marketing to pipeline and revenue impact.</p>
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<h3>What You’ll Bring</h3>
<p>· 5+ years’ experience managing customer or lifecycle marketing, ideally in B2B SaaS.</p>
<p>· Proven ability to build advocacy and storytelling programs.</p>
<p>· Strong cross-functional collaboration and project management skills.</p>
<p>· Excellent storytelling and writing ability.</p>
<p>· Data-driven mindset with familiarity using HubSpot, Salesforce, Gainsight or equivalent.</p>
<p>· Passion for accessibility, inclusion, and customer experience.</p>
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<h3>Success in the First 6 Months</h3>
<p>Establish the customer marketing framework, comms cadence, and KPIs.</p>
<p>Deliver first wave of customer stories for key campaigns. Demonstrate measurable engagement and retention improvements.</p>
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<h3>Why Join</h3>
<p>This is a chance to define and build the customer marketing function at Level Access - shaping how we connect, celebrate, and grow with our customers.</p>
<p>You’ll play a pivotal role in transforming customer success into brand advocacy and measurable demand.</p>
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<h3>Application Process</h3>
<p>This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience.</p>
<p>Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2026, Level Access. All rights reserved.</p>
<p>We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request</p>
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What you'll do
- The Senior Customer Marketing Manager will develop and run lifecycle programs to drive customer onboarding, adoption, renewal, and expansion. They will also build and manage customer storytelling and advocacy programs to strengthen relationships throughout the customer journey.
About Level Access
Level Access is the market-leading digital accessibility platform and service provider, helping organizations create high-performing, inclusive, and legally compliant websites, mobile apps, software, and other technology.
Our end-to-end solution combines an AI-powered platform with the industry’s deepest bench of accessibility subject matter expertise. This approach empowers organizations with the right tools at the right time. Using smart integrations, teams can test, fix, and build for accessibility without overhauling existing workflows. Plus, our best-in-class governance and reporting dashboards make it easy to track and share progress.
Join thousands of organizations harnessing the complete solution for digital accessibility. Whether you manage a single product or a portfolio of digital assets, we’ll provide the tools and support you need to meet your goals.
To learn more, visit: http://www.levelaccess.com
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Frequently Asked Questions
What does a Senior Customer Marketing Manager do at Level Access?
As a Senior Customer Marketing Manager at Level Access, you will: the Senior Customer Marketing Manager will develop and run lifecycle programs to drive customer onboarding, adoption, renewal, and expansion. They will also build and manage customer storytelling and advocacy programs to strengthen relationships throughout the customer journey..
Is the Senior Customer Marketing Manager position at Level Access remote?
The Senior Customer Marketing Manager position at Level Access is based in United States, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Customer Marketing Manager position at Level Access?
You can apply for the Senior Customer Marketing Manager position at Level Accessdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.