About this role
Job Description:
POSITION SUMMARY:
As a senior member of the internal communications team, this role develops and delivers clear communications that drive understanding, alignment, and action across the organization, with a primary focus on frontline and deskless audiences in a multi-location retail environment. The Senior Specialist acts as a "translator," turning complex corporate strategy into store-usable direction and practical tools. This individual works independently to lead end-to-end communications for priority initiatives, operational updates, and executive alignment.
PRIMARY RESPONSIBILITIES:
35% - Strategy & Initiative Leadership: Lead end-to-end communications for priority initiatives, major rollouts, and change management. Build comprehensive plans including objectives, audience segmentation (HQ vs. Frontline), sequencing, and success measures.
25% - Content Creation & AI Augmentation: Draft and edit high-quality content across channels, including newsletters, talking points, scripts, and huddle guides. Leverage Generative AI to automate recurring drafts and rapid versioning while maintaining human brand voice and strict confidentiality.
15% - Meeting & Executive Support: Advise, counsel, and prepare content for executive and company-level communications. Provide dedicated support for the planning and execution of the Annual Manager Meeting to ensure message clarity and executive alignment.
10% - Digital Channel & Multimedia Management: Transform the intranet into an interactive "Engagement Hub" for deskless workers. Produce rapid short-form video updates and training announcements using AI video and other design tools.
10% - Measurement & Optimization: Leverage platform analytics and store feedback to identify "friction points" in execution. Use data-driven insights to simplify messaging, tighten calls to action, and reduce communication "noise".
5% - Stakeholder Management: Work directly with senior leaders and cross-functional teams (Ops, HR, Legal) to ensure executive alignment and message clarity.
MINIMUM REQUIREMENTS:
Educational/Experience Requirements:
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
Minimum of 5 years of professional communications experience, preferably in a retail or multi-site operational environment.
Demonstrated success communicating to frontline/deskless employees.
Required Technical Skills/Knowledge:
Google Workspace Mastery: Advanced proficiency in Docs (formatting), Slides (storytelling), and Sheets (tracking/reporting).
AI Enablement: 1+ years of experience using Generative AI tools for workflow automation and content drafting.
Multimedia & CMS: Experience with intranet/CMS publishing tools and rapid video creation software (HeyGen, Adobe Express).
General Knowledge and Abilities:
Editorial Judgment: Strong mastery of clarity, tone, and plain language; familiarity with AP style.
Data Literacy: Ability to interpret email open rates, engagement metrics, and sentiment analysis.
Brand Alignment: Ability to execute designs within a strict Brand Style Guide.
Adaptability: Proven ability to operate independently and manage multiple timelines in ambiguous situations.
ADKAR Model Proficiency: Ability to apply the ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) model to internal comms preferred.
Physical Requirements:
Primarily desk position; regularly required to sit, occasionally required to stand and walk.
Requires frequent and repetitive use of hands/fingers to operate computer equipment.
Ability to travel as needed, including driving.
Work Environment:
Office, non-manual work; the worker is not substantially exposed to adverse environmental conditions.
BENEFITS:
Annual profit-sharing bonus
Medical, dental, vision for employees
Company-funded retirement plan - no cost to employee
Paid holidays
Paid time off
Flex remote arrangements (work 1-2 days/week from home)
Tuition Assistance
Employee discount
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions/primary responsibilities. This job description is not all inclusive and is subject to change. Additional duties and tasks may be assigned, as necessary. Employment remains “AT WILL” at all times.
Other facts
About Les Schwab Tire Centers
Les Schwab Tire Centers began in 1952, in a town called Prineville, Oregon, where our founder, Les Schwab, started out with one small tire store. We’ve gone from 1 store and 1 employee, to more than 500 stores and over 7,000 employees today. Our secret? Success is a two-way street. Our employees deliver World Class Customer Service. In return, we provide them with generous bonus and benefit programs--to be specific, we share half the profit of each store directly with those who work there.
When you join our team you’re not just accepting a job, you’re joining a team of hardworking, determined, all around good people. You’ll be given world class training and development delivered in the most state-of-the-art methods, along with as much growth opportunity as you decide you want.
Choose a career with Les Schwab, choose a career that matters.
What you'll do
- The Senior Communications Specialist leads end-to-end communications for priority initiatives and operational updates, focusing on frontline and deskless audiences. They also create high-quality content and manage digital channels to enhance engagement.
Ready to join Les Schwab Tire Centers?
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