LM
Business Development Manager
full-time•City of London
About this role
Business Development Manager
Permanent|Full Time|Remote
About Les Mills
Since 1968, Les Mills has been on a mission to create a fitter planet. Our innovative group fitness programs inspire over five million people every week across 100 countries. Guided by our values—Be Brave, Change the World, and United—we are passionate about delivering life-changing fitness experiences.
The Role
The Business Development Manager plays a pivotal role in driving Les Mills’ growth by building strategic partnerships with fitness clubs and operators. This position is responsible for providing expert advice, support, and coaching to prospective club customers, ensuring the successful implementation and long-term success of Les Mills partnership solutions.
The Business Development Manager will proactively manage a robust pipeline of potential clients, identify new business opportunities, and deliver tailored solutions that align with customer needs and Les Mills’ brand values. Through consultative selling, relationship building, and strategic planning, this role cultivates high-quality partnerships that accelerate market penetration and deliver measurable revenue growth.
What You’ll Do
New Business Growth
• Consistently develop a qualified pipeline of sales opportunities that meets or exceeds business objectives.
• Achieve agreed conversion rates for new business opportunities aligned with LMUK strategic priorities.
• Deliver measurable net revenue growth through new partnerships.
Business Development and Strategic Planning
• Contribute to the creation and execution of sector-specific strategies in collaboration with LMUK Customer Experience Director (CXD).
• Implement strategic plans within agreed deadlines, budgets, and KPIs.
• Demonstrate active involvement in shaping the overall strategic direction of LMUK.
• Identify and implement process improvements that enhance efficiency and output.
• Represent Les Mills at industry and internal events to generate new business opportunities.
Partnership Delivery and Customer Success
• Ensure seamless implementation and launch of Les Mills partnerships in collaboration with Customer Success teams.
• Maintain high standards of aftercare and partnership delivery, resulting in strong customer satisfaction and retention.
Revenue Growth Through Upselling
• Identify and convert upselling opportunities for additional Les Mills products and services (e.g., digital solutions, equipment).
• Communicate all upsell prospects to the Customer Experience Director and collaborate on execution.
Accurate Record and Database Management
• Maintain accurate and timely updates in Salesforce for all customer interactions and documentation.
• Ensure internal visibility of customer history and communication for effective knowledge sharing.
Health and Safety
• Comply with all health and safety regulatory obligations and company policies.
• Take personal responsibility for their own safety and wellbeing.
• Actively support and promote the safety and wellbeing of colleagues and others in our environment.
• Be proactive in identifying and reporting hazards, risks, or unsafe practices.
• Contribute to creating a safe, positive, and healthy workplace culture.
What You’ll Bring
• Demonstrated success in managing and growing accounts within the fitness or related industry, delivering measurable revenue growth and long-term partnerships.
• Proven experience in identifying new market opportunities, developing strategic plans, and executing initiatives that expand market presence and drive business growth.
• Track record of designing and implementing successful go-to-market strategies that achieve commercial objectives and strengthen brand positioning.
• Extensive understanding of the fitness industry and/or deep expertise in vertical channel development to create tailored solutions for diverse customer segments.
• Ability to deliver compelling presentations to individuals and groups, influencing stakeholders and decision-makers at all levels.
• Strong focus on achieving net revenue growth, with intrinsic motivation to deliver results and help partners build better businesses.
• Proven ability to lead without authority, fostering collaboration across sales, marketing, operations, and product teams to achieve shared goals.
• Exceptional interpersonal skills with the ability to build trust, negotiate effectively, and influence outcomes across complex organizational structures.
• Embrace change and excel in fast-paced environments.
• Continuously looking for ways to improvement our ways of working and your skills.
Personal Attributes
We love people who are:
✅ Drive - Our best people are passionate about our purpose to make people fall in love with fitness. They are motivated, they take action, and don’t let set-backs get them down. They are strong and resilient.
✅ Curiosity - is what fuels our drive to be the best we can be. To be interested in the world around us, to ask what’s possible, challenge the status quo and look for ways to learn, innovate and improve ourselves, Les Mills and the experiences we deliver to our customers.
✅ Insight - Our best people are constantly thinking, discovering, reflecting and putting all that into the context of our business. They understand themselves, they know their customers intimately and they get how business works. They look at the big picture, get to the root of problems and they prioritise the important stuff.
✅ Courage - Every accomplishment starts with the decision to try. We are brave enough to back ourselves, to go for it and are not afraid to fail. We take calculated risks. We always aim to do the right thing when others may take the easy road. We are honest, open and decisive.
✅ Impactful - Our great people deliver great results. They communicate clearly and often, lead by example and influence others to be the best they can be. Their success is defined not just in the growth we achieve financially but in enhancing the people around them, the experience our customers have and our vision of creating a fitter planet.
Why Join Us?
You’ll be part of a passionate, purpose-driven team that’s changing lives through fitness. We embrace an agile, collaborative way of working where your ideas and contributions are valued.
Ready to Apply?
If you’re excited to make a positive impact and help us inspire millions more to fall in love with fitness, we’d love to hear from you.
Apply today and help us create a fitter planet!
Permanent|Full Time|Remote
About Les Mills
Since 1968, Les Mills has been on a mission to create a fitter planet. Our innovative group fitness programs inspire over five million people every week across 100 countries. Guided by our values—Be Brave, Change the World, and United—we are passionate about delivering life-changing fitness experiences.
The Role
The Business Development Manager plays a pivotal role in driving Les Mills’ growth by building strategic partnerships with fitness clubs and operators. This position is responsible for providing expert advice, support, and coaching to prospective club customers, ensuring the successful implementation and long-term success of Les Mills partnership solutions.
The Business Development Manager will proactively manage a robust pipeline of potential clients, identify new business opportunities, and deliver tailored solutions that align with customer needs and Les Mills’ brand values. Through consultative selling, relationship building, and strategic planning, this role cultivates high-quality partnerships that accelerate market penetration and deliver measurable revenue growth.
What You’ll Do
New Business Growth
• Consistently develop a qualified pipeline of sales opportunities that meets or exceeds business objectives.
• Achieve agreed conversion rates for new business opportunities aligned with LMUK strategic priorities.
• Deliver measurable net revenue growth through new partnerships.
Business Development and Strategic Planning
• Contribute to the creation and execution of sector-specific strategies in collaboration with LMUK Customer Experience Director (CXD).
• Implement strategic plans within agreed deadlines, budgets, and KPIs.
• Demonstrate active involvement in shaping the overall strategic direction of LMUK.
• Identify and implement process improvements that enhance efficiency and output.
• Represent Les Mills at industry and internal events to generate new business opportunities.
Partnership Delivery and Customer Success
• Ensure seamless implementation and launch of Les Mills partnerships in collaboration with Customer Success teams.
• Maintain high standards of aftercare and partnership delivery, resulting in strong customer satisfaction and retention.
Revenue Growth Through Upselling
• Identify and convert upselling opportunities for additional Les Mills products and services (e.g., digital solutions, equipment).
• Communicate all upsell prospects to the Customer Experience Director and collaborate on execution.
Accurate Record and Database Management
• Maintain accurate and timely updates in Salesforce for all customer interactions and documentation.
• Ensure internal visibility of customer history and communication for effective knowledge sharing.
Health and Safety
• Comply with all health and safety regulatory obligations and company policies.
• Take personal responsibility for their own safety and wellbeing.
• Actively support and promote the safety and wellbeing of colleagues and others in our environment.
• Be proactive in identifying and reporting hazards, risks, or unsafe practices.
• Contribute to creating a safe, positive, and healthy workplace culture.
What You’ll Bring
• Demonstrated success in managing and growing accounts within the fitness or related industry, delivering measurable revenue growth and long-term partnerships.
• Proven experience in identifying new market opportunities, developing strategic plans, and executing initiatives that expand market presence and drive business growth.
• Track record of designing and implementing successful go-to-market strategies that achieve commercial objectives and strengthen brand positioning.
• Extensive understanding of the fitness industry and/or deep expertise in vertical channel development to create tailored solutions for diverse customer segments.
• Ability to deliver compelling presentations to individuals and groups, influencing stakeholders and decision-makers at all levels.
• Strong focus on achieving net revenue growth, with intrinsic motivation to deliver results and help partners build better businesses.
• Proven ability to lead without authority, fostering collaboration across sales, marketing, operations, and product teams to achieve shared goals.
• Exceptional interpersonal skills with the ability to build trust, negotiate effectively, and influence outcomes across complex organizational structures.
• Embrace change and excel in fast-paced environments.
• Continuously looking for ways to improvement our ways of working and your skills.
Personal Attributes
We love people who are:
✅ Drive - Our best people are passionate about our purpose to make people fall in love with fitness. They are motivated, they take action, and don’t let set-backs get them down. They are strong and resilient.
✅ Curiosity - is what fuels our drive to be the best we can be. To be interested in the world around us, to ask what’s possible, challenge the status quo and look for ways to learn, innovate and improve ourselves, Les Mills and the experiences we deliver to our customers.
✅ Insight - Our best people are constantly thinking, discovering, reflecting and putting all that into the context of our business. They understand themselves, they know their customers intimately and they get how business works. They look at the big picture, get to the root of problems and they prioritise the important stuff.
✅ Courage - Every accomplishment starts with the decision to try. We are brave enough to back ourselves, to go for it and are not afraid to fail. We take calculated risks. We always aim to do the right thing when others may take the easy road. We are honest, open and decisive.
✅ Impactful - Our great people deliver great results. They communicate clearly and often, lead by example and influence others to be the best they can be. Their success is defined not just in the growth we achieve financially but in enhancing the people around them, the experience our customers have and our vision of creating a fitter planet.
Why Join Us?
You’ll be part of a passionate, purpose-driven team that’s changing lives through fitness. We embrace an agile, collaborative way of working where your ideas and contributions are valued.
Ready to Apply?
If you’re excited to make a positive impact and help us inspire millions more to fall in love with fitness, we’d love to hear from you.
Apply today and help us create a fitter planet!
What you'll do
- The Business Development Manager is responsible for driving growth by building strategic partnerships with fitness clubs and operators. This includes managing a pipeline of potential clients and delivering tailored solutions that align with customer needs.
About Les Mills International
Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, we mix music, motivation and movement for millions around the globe through our world-class fitness programs. Our mission is simple – to create a fitter planet.
We blur the boundaries of physical and digital experiences to bring our club partners ultimate fitness solutions. Feel our love for live group fitness with the iconic barbell workout BODYPUMP. Pedal through utopia and dystopia all in the same workout with the immersive cycle experience of THE TRIP. Reserve your spot in the front row of martial arts inspired BODYCOMBAT or any of our 1000+ workouts available on LES MILLS+.
Creating a fitter planet means more than exercise. We’re dedicated to carbon neutrality, measuring and offsetting carbon dioxide emissions for each of our global offices. Through our BORN TO MOVE program and partnership with UNICEF, we’re united in our ambition to create a world where every child survives and thrives.
We’re in the business of strength and allowing teammates to play to theirs. Diversity, equity and inclusion are a mindset and a culture; a healthy work-life balance an essential, and encouragement to ‘exercise your passion’ fundamental.
Ready to join Les Mills International?
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Frequently Asked Questions
What does a Business Development Manager do at Les Mills International?
As a Business Development Manager at Les Mills International, you will: the Business Development Manager is responsible for driving growth by building strategic partnerships with fitness clubs and operators. This includes managing a pipeline of potential clients and delivering tailored solutions that align with customer needs..
Is the Business Development Manager position at Les Mills International remote?
The Business Development Manager position at Les Mills International is based in City of London, England, United Kingdom. Contact the company through Clera for specific work arrangement details.
How do I apply for the Business Development Manager position at Les Mills International?
You can apply for the Business Development Manager position at Les Mills Internationaldirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.