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The Director of Public Relations directly leads and manages communications strategies and activities that promote, enhance, and protect LCMC Health and its hospitals' brand reputation. They will be responsible for the development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of the system and its leadership, as well as managing communications around a range of corporate and crisis situations. This individual will be an ambassador for the system and will need to build relationships with the media. The Director of Public Relations manages comprehensive public relations and media relations programs to support strategic goals and system marketing and public relations plans for LCMC Health and its hospitals. The position reports to the AVP of Marketing and Communications for LCMC Health and develops and executes strategic communications plans for the system, its hospitals and service lines which contribute to larger system strategy plan. The Director of Public Relations communicates the system mission and vision to the media through an ongoing media relations program. Specific responsibilities include the development and dissemination of news, feature and photo releases, proactive and reactive media contacts and crisis communications. The position provides public relations counsel, editorial services and crisis planning/response for key strategic initiatives, programs, special projects, events and/or breaking news or potential crises.

EXPERIENCE QUALIFICATIONS

• Required: 7 years of experience in a public relations or related position. (Written samples and/or work portfolio will be requested.)
• Required: Experience leading Public Relations strategies and priorities, including elevating the reputation of an organization and its leadership. Includes targeted thought leadership and identifying and placing reputation-building placements and opportunities (speaking, events, and writing).
• Required: Experience in healthcare marketing communications.
• Preferred: Previous experience in crisis communications, including issues preparedness and handling live crisis response for both internal and external audiences.
• Preferred: Previous experience pitching, crafting, and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships.
• Preferred: Previous experience writing news releases, features stories, photo releases, and story pitches to appropriate media.

EDUCATION QUALIFICATIONS

• Required: Bachelor’s Degree in public relations, marketing, journalism or a related field.
• Preferred: Master’s Degree.

WORK SHIFT:

LCMC Health is a community. 

Our people make health happen. While our NOLA roots run deep, our branches are the vessels that carry our mission of bringing the best possible care to every person and parish in Louisiana and beyond and put a little more heart and soul into healthcare along the way. Celebrating authenticity, originality, equity, inclusion and a little “come on in” attitude is the foundation of LCMC Health’s culture of everyday extraordinary

Your extras

• Deliver healthcare with heart. 
• Give people a reason to smile. 
• Put a little love in your work. 
• Be honest and real, but with compassion.  
• Bring some lagniappe into everything you do. 
• Forget one-size-fits-all, think one-of-a-kind care. 
• See opportunities, not problems – it’s all about perspective. 
• Cheerlead ideas, differences, and each other. 
• Love what makes you, you - because we do

You are welcome here. 

LCMC Health is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

The above job summary is intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities.  LCMC Health reserves the right to amend and change responsibilities to meet organizational needs as necessary.

Simple things make the difference. 

1.    To get started, take your time to fully and accurately complete the application for employment. Incomplete applications get bogged down and are often eliminated due to missing information. 

2.    To ensure quality care and service, we may use information on your application to verify your previous employment and background.  

3.    To keep our career applications up-to-date, applications are inactive after 6 months and, therefore, require a new application for employment to be completed. 

4.    To expedite the hiring process, proof of citizenship or immigration status will be required to verify your lawful right to work in the United States.