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Syndication Video Strategist
contractBaltimore$65k - $80k

Summary

Location

Baltimore

Salary

$65k - $80k

Type

contract

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About this role

WHO ARE WE?


Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.


As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.


Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.


WHY JOIN US?


At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Note: This is a contract-to-hire position


COMPENSATION: $65,000 - $80,000 per year


MUST HAVE:



  • Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue-focused environment

  • Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement

  • Hands-on experience with scriptwriting, editing feedback, and video optimization

  • Comfort managing freelancers, assigning work, and overseeing quality and deadlines

  • Ability to analyze performance metrics and translate insights into actionable improvements

  • Strong organizational skills and comfort juggling multiple projects at once

  • Excellent written and verbal communication skills in a remote environment

  • Willingness to experiment, test, and iterate quickly

  • Openness to incorporating AI tools into scripting, ideation, and workflow optimization


EXPERIENCE: 3+ years in video strategy, video production, or performance-driven video roles within digital media, performance marketing, or content monetization. Personal finance experience or familiarity strongly preferred.


YOUR ROLE


You’ll own the strategy, planning, and performance of FinanceBuzz’s video content, with a primary focus on syndication platforms (especially MSN) where revenue is driven by consumed seconds of video. Secondarily, you’ll support video publishing and optimization for YouTube and social platforms.


This is a highly hands-on role. You’ll be directly involved in topic selection, scripting, editing feedback, thumbnail and on-screen graphic optimization, and performance analysis. Your goal is simple but ambitious: scale video revenue significantly over time while maintaining high-quality, trustworthy personal finance content.


To succeed in this role, you’ll need strong instincts for what keeps viewers watching, comfort working with performance data, and the ability to manage multiple contributors and workflows at once. You should be equally comfortable zooming out to plan a content roadmap and zooming in to rewrite a script or leave frame-by-frame feedback.


This role is contract-to-hire and will play a key role in growing video from its current state (~$15K/month) into a $500K+ annual revenue stream.


SUCCESS LOOKS LIKE



  • Selecting video topics that consistently maximize viewer engagement, watch time, and revenue

  • Optimizing scripts to increase retention, clarity, and completion rates

  • Improving thumbnail and on-screen graphic performance through testing and iteration

  • Building and maintaining an efficient, scalable video workflow

  • Managing freelancers effectively: assigning work, giving clear feedback, and coordinating payments and budgets

  • Maintaining high quality and brand consistency across all video content

  • Monitoring video performance metrics and proactively identifying opportunities for improvement

  • Growing video revenue from its current level toward a $500K+ annual run rate

  • Establishing FinanceBuzz as a trusted and engaging personal finance video brand


CORE RESPONSIBILITIES



  • Own the video content strategy for syndication platforms, with a primary focus on MSN

  • Plan and maintain the video content calendar

  • Write, edit, and optimize video scripts

  • Provide detailed feedback to video editors and designers

  • Optimize thumbnails, titles, and on-screen graphics for engagement

  • Oversee video production workflows for speed, quality, and consistency

  • Manage freelance contributors and coordinate with internal stakeholders on budgets and payments

  • Conduct quality control on all video outputs

  • Track and report on video performance metrics and revenue


COMPETENCIES



  • Performance-Driven: Obsessed with engagement, watch time, and revenue outcomes

  • Detail-Oriented: Catches issues before they go live and pushes for constant improvement

  • Strategic & Tactical: Thinks big-picture while staying deeply involved in execution

  • Ownership Mentality: Treats the video business as their own and takes responsibility for results

  • Adaptable: Thrives in a fast-changing environment and adjusts strategy based on performance data

  • Collaborative: Works closely with editorial, design, and operations partners

  • Coachability: Welcomes feedback and actively seeks ways to improve systems and output


TOTAL COMPENSATION


Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to accelerate your career? Apply now!


Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. 


We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Other facts

Tech stack
Video Performance,Engagement,Watch Time,Video Syndication,Scriptwriting,Editing Feedback,Video Optimization,Freelancer Management,Performance Metrics Analysis,Organizational Skills,Communication Skills,Experimentation,AI Tools,Content Strategy,Video Production,Quality Control

About Launch Potato

As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!

Team size: 51-200 employees
LinkedIn: Visit
Industry: Advertising Services
Founding Year: 2014

What you'll do

  • You will own the video content strategy for syndication platforms, focusing on maximizing viewer engagement and revenue. This includes planning the video content calendar, writing and optimizing scripts, and managing production workflows.

Ready to join Launch Potato?

Take the next step in your career journey

Frequently Asked Questions

What does Launch Potato pay for a Syndication Video Strategist?

Launch Potato offers a competitive compensation package for the Syndication Video Strategist role. The salary range is USD 65k - 80k per year. Apply through Clera to learn more about the full compensation details.

What does a Syndication Video Strategist do at Launch Potato?

As a Syndication Video Strategist at Launch Potato, you will: you will own the video content strategy for syndication platforms, focusing on maximizing viewer engagement and revenue. This includes planning the video content calendar, writing and optimizing scripts, and managing production workflows..

Why join Launch Potato as a Syndication Video Strategist?

Launch Potato is a leading Advertising Services company. The Syndication Video Strategist role offers competitive compensation.

Is the Syndication Video Strategist position at Launch Potato remote?

The Syndication Video Strategist position at Launch Potato is based in Baltimore, Maryland, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Syndication Video Strategist position at Launch Potato?

You can apply for the Syndication Video Strategist position at Launch Potato directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Launch Potato on their website.