About this role
🌍 Location: Bucharest
🗣️ Languages: English (Fluent)
📜 Contract: Full-time, with occasional attendance at evening or weekend events as needed
We are looking for an Events & Sampling Manager to lead the strategic planning, execution, and evaluation of high-impact events and sampling activities across a diverse brand portfolio. The role is responsible for end-to-end delivery, including budget and vendor management, cross-functional coordination, and ensuring outstanding brand experiences across various event formats.
Ideal Candidates:
6–8 years of experience in event planning & management
Proven experience managing large-scale, high-budget events for a diverse portfolio
Strong negotiation, project management, and leadership skills
Ability to manage multiple priorities in a fast-paced environment
Exceptional organizational and attention-to-detail skills
Strong communication and stakeholder management abilities
Budgeting and financial acumen
Problem-solving mindset with the ability to remain calm under pressure
Proficiency in MS Office
Willingness to travel as required for event execution
Your Role:
Develop and execute comprehensive event strategies together with the Marketing team, that drive brand awareness and scale for the entire
portfolio
Lead the E2E planning and delivery of diverse and complex experiential activations (brand activations, events, festivals) & brand samplings
Own and manage events & sampling budgets, including constant monitoring and post-event reconciliation
Negotiate and manage vendor and venue contracts to ensure quality and cost efficiency
Ensure compliance with legal, safety, and risk management standards
Collaborate cross-functionally with Marketing team and coordinate discussions with events organizers & BTL agencies
Serve as the primary point of contact for senior stakeholders and partners
Oversee on-site and virtual event execution, ensuring excellent delivery and issue resolution
Ensure consistent brand representation across all event touchpoints
Prepare executive-level post-event reports with insights and recommendations
Stay current on event trends, technology, and best practices
Introduce innovative formats, tools, and experiences to enhance attendee engagement
Drive process improvements and operational efficiencies
Other facts
About Konecta Digital and SL&E Team for Coca-Cola
Konecta Team for Coca-Cola is a part of the Konecta Group and all employees are working for Konecta on the Coca-Cola Account.
What started as a team of 7, is now an outsourced multicultural squad of 150 people spread across Europe, and ready to continuously experiment, inspire and share stories.
We are partners with Coca-Cola, supporting our client's digital transformation and cultural change by staying transparent and inclusive, seeking for progress rather than perfection.
Our team brings innovative experiences, data-driven thinking and digital capabilities into a constantly changing ecosystem.
We make a difference:
WE BRING TO LIFE AMAZING DIGITAL AND CONSUMER EXPERIENCES AT COKE.
Konecta teams are dedicated to support the digital strategy of Coca-Cola. You will be employed by Konecta or 3rd party HR Partner who will be responsible for all aspects related to the employment contract and relationship. As Konecta Team for Coca-Cola, you will be part of an amazing team tasked to drive the digital strategy and transformation for Coca-Cola, covering aspects such as digital marketing & operations, digital commerce, social listening, publishing, data & programmatic, digital experiences and innovation.
What you'll do
- The Events & Sampling Manager will lead the strategic planning, execution, and evaluation of events and sampling activities. This includes managing budgets, vendor contracts, and ensuring compliance with legal and safety standards.
Ready to join Konecta Digital and SL&E Team for Coca-Cola?
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