About this role
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
In this role, you will play a critical role in shaping Kohl’s seasonal and monthly content strategies, ensuring product priorities, customer needs and channel realities come together in compelling, customer-led stories. You will sit at the intersection of customer insight, merchant strategy, creative development and integrated marketing execution, serving as both a strategic thought partner and hands-on leader across the full content lifecycle.
What You’ll Do
Lead quarterly hindsight analyses focused on customer behavior, content and marketing performance, and competitive and industry trends, translating insights into actionable direction
Maintain ongoing awareness of industry, competitive and Kohl’s performance; support ad hoc insight requests
Partner with merchants to understand product strategies and business priorities, identifying where content can support and amplify these initiatives
Synthesize cross-category priorities to uncover shared themes and opportunities for stronger storytelling and greater customer impact
Lead the development of seasonal content strategies that establish core objectives and guide monthly content storytelling, including strategic rationale, customer need, creative direction, messaging and product approach
Map stories across the timeframes, establishing timing, prioritization and alignment with promotional and channel plans
Collaborate cross-functionally to ensure strategies are executable and deliver a cohesive customer experience
Oversee IMC, content and product statement details in Sitecore throughout the marketing lifecycle
Develop clear, strategic creative briefs for internal creative partners to ensure monthly content stories are concepted as intended
Provide oversight throughout concept development to ensure alignment to strategy
Brief photography partners on imagery needs and ensure alignment to content strategy
Build trusted relationships across marketing strategy, key merchant partners, and cross-functional teams, including creative and channel partners, marketing analytics and customer insights
Lead, coach, and develop a team of direct reports, setting clear goals, priorities and expectations
Allocate work effectively across the team to ensure quality, timeliness and balanced workloads
Additional tasks may be assigned
What Skills You Have
Required
Bachelor's degree and 5+ years of relevant experience in content strategy, marketing or a related field
Experience working with qualitative and quantitative data to identify opportunities and translate insights into actionable recommendations
Preferred
Experience managing content strategy and/or content calendars within an integrated marketing environment
Other facts
About KOHLS
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states.
Kohl's business is built on a solid foundation of more than 60 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl's Card programs, a convenient and accessible nationwide store footprint, and large digital business on Kohls.com and the Kohl's mobile app.
What you'll do
- The role involves leading the development of seasonal content strategies and conducting analyses on customer behavior and marketing performance. It requires collaboration across various teams to ensure cohesive customer experiences and effective execution of marketing strategies.
Ready to join KOHLS?
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