Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
 

About the Role

In this role, you will play a critical role in shaping Kohl’s seasonal and monthly content strategies, ensuring product priorities, customer needs and channel realities come together in compelling, customer-led stories. You will sit at the intersection of customer insight, merchant strategy, creative development and integrated marketing execution, serving as both a strategic thought partner and hands-on leader across the full content lifecycle.

What You’ll Do

• Lead quarterly hindsight analyses focused on customer behavior, content and marketing performance, and competitive and industry trends, translating insights into actionable direction

• Maintain ongoing awareness of industry, competitive and Kohl’s performance; support ad hoc insight requests

• Partner with merchants to understand product strategies and business priorities, identifying where content can support and amplify these initiatives

• Synthesize cross-category priorities to uncover shared themes and opportunities for stronger storytelling and greater customer impact

• Lead the development of seasonal content strategies that establish core objectives and guide monthly content storytelling, including strategic rationale, customer need, creative direction, messaging and product approach

• Map stories across the timeframes, establishing timing, prioritization and alignment with promotional and channel plans

• Collaborate cross-functionally to ensure strategies are executable and deliver a cohesive customer experience

• Oversee IMC, content and product statement details in Sitecore throughout the marketing lifecycle

• Develop clear, strategic creative briefs for internal creative partners to ensure monthly content stories are concepted as intended

• Provide oversight throughout concept development to ensure alignment to strategy

• Brief photography partners on imagery needs and ensure alignment to content strategy

• Build trusted relationships across marketing strategy, key merchant partners, and cross-functional teams, including creative and channel partners, marketing analytics and customer insights

• Lead, coach, and develop a team of direct reports, setting clear goals, priorities and expectations

• Allocate work effectively across the team to ensure quality, timeliness and balanced workloads

• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor's degree and 5+ years of relevant experience in content strategy, marketing or a related field

• Experience working with qualitative and quantitative data to identify opportunities and translate insights into actionable recommendations

Preferred

• Experience managing content strategy and/or content calendars within an integrated marketing environment

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company 

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements 

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards