Go-To-Market Intelligence Architect
full-time•Dublin
About this role
Role Description
Why this role exists.
Klir operates in a complex market with long buying cycles, multiple stakeholders and distinct go-to-market motions. As we scale, precision matters more than volume.
We work with a wide range of GTM data sources including conference interactions, public utility records, partner data, HubSpot and third-party enrichment. The opportunity now is to turn that breadth into sharper insight.
We want to clearly understand:
- Which accounts are the best fit for Klir
- Which personas are active influential or missing within target utilities
- Which accounts warrant account-based investment vs demand-driven engagement
- Which signals consistently correlate with pipeline velocity and revenue
This team member will be driven to build that clarity. You will turn fragmented and imperfect inputs into a coherent GTM intelligence system that helps your teammates focus effort where it matters and move faster with confidence.
If you’re excited by a role that goes beyond dashboards and reporting — one that’s hands-on, built from the ground up, and intellectually challenging — read on.
Role overview
The Go-To-Market Intelligence Architect owns how Klir defines and validates its target audience.
You will work across marketing, sales and revenue operations to build the intelligence layer that sits underneath GTM execution. Your work will directly influence where the company invests time, money and attention.
You will be expected to challenge assumptions, test ideas quickly and replace intuition with data-backed evidence.
Responsibilities
- ICP Definition and Account Targeting
Outcome: Klir knows who to go after and why.
- Help define and continuously refine Klir’s ICP across strategic and transactional motions
- Build account tiering models that distinguish ABM targets from demand-led targets
- Map persona presence and influence within target accounts
- Maintain TAM, SAM and target account and contact lists as living assets used by GTM teams
- Data Unification and Enrichment
Outcome: One reliable view of each account.
- Consolidate data from conferences, public records, CRM and enrichment tools
- Normalize and de-duplicate account and contact data across sources
- Use AI and automation to enrich accounts and personas at scale
- Create a clear account-level truth that feeds HubSpot and GTM workflows
- Signal and Intent Generation
Outcome: Targeting decisions are driven by behavior not opinion.
- Partner with Marketing to design campaigns focused on learning and signal generation
- Instrument ads, email content, webinars and events to test audience relevance
- Translate engagement into account-level and persona-level intent signals
- Help prioritize ABM plays, outbound focus and follow-up strategy using data-backed evidence
Running campaigns to see who engages and who does not is part of the job. The signal is the outcome.
- Measurement and Feedback Loops
Outcome: Decisions are grounded in facts not debate.
- Track which segments drive pipeline velocity and wins
- Identify weak assumptions, dead segments and wasted effort early
- Feed learnings back into targeting messaging and campaign design
- Support leadership with clear insight into what is working and what is not
- CRM Quality as a Result
Outcome: HubSpot accelerates execution instead of slowing it down.
- Improve CRM data quality through structure automation and process
- Set up alerts and checks that surface data issues early
- Ensure HubSpot reflects GTM intelligence rather than becoming a dumping ground
Requirements (Sound like you?)
You are early in your career but hungry for real ownership.
You enjoy ambiguity, imperfect data and hard questions. You are comfortable questioning assumptions including those made by senior people. You would rather test an idea than defend it. You are excited at the prospect of having your insights help senior executives and the board make decisions. Ultimately, you want your work to change decisions, not just generate reports.
Skills and Experience
You do not need to tick every box, rather you do need to recognize yourself in this list.
- You enjoy working with incomplete, inconsistent and sometimes wrong data
- You are comfortable forming a hypothesis, testing it and changing your mind quickly
- You actively use AI tools to accelerate research, enrichment and analysis rather than doing everything manually
- You can work in Excel or Google Sheets at a level where others rely on you to structure problems
- You are curious about how sales and marketing actually work, not just how they are supposed to work
- You are comfortable questioning assumptions and explaining why they do not hold up
- You can turn analysis into a clear point of view that helps someone decide what to do next
- You are motivated by impact and learning more than perfectly polished outputs
This role is not a fit if you prefer:
- Clean data handed to you
- Well-defined problems with known answers
- Spending most of your time building dashboards
- Being told exactly what analysis to run
Experience That Helps But Is Not Required
- Exposure to SaaS GTM, RevOps, Sales Ops or Marketing Ops environments
- Experience working with CRM data such as HubSpot as well as publicly available data sources
- Experience using enrichment tools, Clay or AI-assisted research workflows
- Experience supporting account-based or persona-based GTM efforts
- Background in consulting, analytics or operations where problem framing mattered
We care more about how you think and learn than the exact path you took to get here.
What Success Looks Like
Within 6 to 12 months:
- Klir has a sophisticated, targetable, mature, shared and defensible definition of its best accounts
- Targeting decisions are backed by data and observed behavior
- Campaigns generate learning even when they fail
- GTM teams spend less time debating lists and more time closing deals
Our Commitment To You
Meaningful Impact
Your work directly supports the people responsible for delivering safe drinking water and managing wastewater for millions of people.
Hybrid Flexibility
Work in a hybrid model based in Toronto, balancing in-person collaboration with focused remote work.
Strong Team Culture
We value honesty, accountability, and collaboration. We take our mission seriously while supporting one another and enjoying the work.
Growth & Development
You’ll gain hands-on experience across demand generation and performance analytics, developing the skills to connect data, campaigns, and revenue outcomes, with room to take on broader growth initiatives over time.
Our Values
Honesty. Audacity. Unity. These guide how we work with customers and with each other.
Commitment to Your Growth
Coaching and development to build a long-term sales career.
What you'll do
- The Go-To-Market Intelligence Architect will define and validate Klir's target audience, working across marketing, sales, and revenue operations. This role involves building an intelligence layer to influence company investments and decisions based on data-backed evidence.
About Klir
Klir is the Operational Data Hub for water utilities - the connected center where sampling, monitoring, and operational workflows finally live in one place. For years, Drinking Water, Wastewater, and Pretreatment programs have been managed in fragments: spreadsheets on shared drives, LIMS exports in email chains, site details in notebooks, and critical knowledge locked in people’s heads. That fragmentation slows decisions, introduces risk, and makes it harder for teams to stay aligned.
Klir replaces that fragmented world with a single, connected operational hub. Sampling plans, lab results, fieldwork, site data, tasks, schedules, and system insights all flow through one source of truth, giving teams a clearer view of what’s happening across their system. With everything connected, utilities gain earlier visibility into changes, tighter coordination across shifts and departments, and a more dependable way to run day-to-day operations.
Designed for the realities of water operations like fast-moving priorities, regulatory expectations, and aging institutional knowledge, Klir gives teams the clarity, continuity, and confidence to act sooner and with fewer gaps. Whether you’re managing sampling routes, validating results, overseeing industrial users, or coordinating work across plants, Klir brings the entire operational picture together so decisions move faster and with more certainty.
Ready to join Klir?
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Frequently Asked Questions
What does a Go-To-Market Intelligence Architect do at Klir?
As a Go-To-Market Intelligence Architect at Klir, you will: the Go-To-Market Intelligence Architect will define and validate Klir's target audience, working across marketing, sales, and revenue operations. This role involves building an intelligence layer to influence company investments and decisions based on data-backed evidence..
Is the Go-To-Market Intelligence Architect position at Klir remote?
The Go-To-Market Intelligence Architect position at Klir is based in Dublin, Leinster, Ireland. Contact the company through Clera for specific work arrangement details.
How do I apply for the Go-To-Market Intelligence Architect position at Klir?
You can apply for the Go-To-Market Intelligence Architect position at Klir directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.