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Director Product Management & Marketing
full-timeShanghai

Summary

Location

Shanghai

Type

full-time

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About this role

The Next Level of Fire & Life Safety Leadership

With more than two centuries of combined history, brands like Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech have been leading the way in protecting people and property around the world. Now, we’re taking that leadership to the next level. Kidde Global Solutions brings together the most trusted and iconic brands in safety, building upon our shared experience and expertise to address the needs and challenges of more customers in more places. With an unmatched portfolio of solutions and services, and a commitment to constant innovation we’re elevating the standards for an entire industry – and establishing the next level of fire and life safety leadership.

At Kidde Global Solutions, you’re joining a global technology leader in fire and life safety solutions and our employees are the heart of it all. With industry-defining brands in life safety and security, you’ll be part of a legacy of leadership working with cutting-edge technologies that protect lives and property worldwide. As a leading fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way.

1. Product Strategy & Lifecycle Management

  • Define and execute product strategies, ensuring alignment with company goals, customer needs, and market trends.

  • Manage the full product lifecycle — from ideation and NPD to commercialization and EOL

  • Drive product portfolio performance, maximizing revenue, market share, and profitability.

  • Partner with engineering team to guide innovation and ensure compliance with international standards (e.g., UL, EN54, CCCF).

 

2. Marketing Strategy & Execution

  • Lead GST’s marketing function, including branding, digital marketing, product marketing, content creation, and campaign management.

  • Define go-to-market strategies for product launches and regional adaptations, in coordination with sales and local marketing teams.

  • Develop compelling value propositions, sales enablement materials, and competitive positioning.

  • Oversee the development of customer-centric messaging, marketing collateral, and thought leadership content.

 

3. Market Intelligence & Customer Insight

  • Analyze industry trends, customer requirements, and competitive intelligence to inform both product and marketing strategies.

  • Build and maintain voice-of-customer programs to capture insights from installers, distributors, consultants, and end-users.

  • Identify new market opportunities and support expansion into high-growth verticals in China market

World Leaders in Fire and Life Safety

Kidde Global Solutions is a world leader in fire & life safety solutions tailored for complex commercial facilities to homes. Through iconic, industry-defining brands including Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.

Other facts

Tech stack
Product Strategy,Lifecycle Management,Marketing Strategy,Digital Marketing,Product Marketing,Content Creation,Campaign Management,Market Intelligence,Customer Insight,Competitive Positioning,Voice-of-Customer Programs,Innovation,Branding,Sales Enablement,Value Propositions,Market Trends

About Kidde Global Solutions

World Leaders in Fire and Life Safety.
Kidde Global Solutions is a world leader in fire & life safety solutions tailored for complex commercial facilities to homes. Through iconic, industry-defining brands including Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.

Team size: 5,001-10,000 employees
LinkedIn: Visit
Industry: Fire Protection
Founding Year: 2024

What you'll do

  • The Director of Product Management & Marketing will define and execute product strategies while managing the full product lifecycle. They will also lead the marketing function, including branding and digital marketing, to drive product portfolio performance.

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Frequently Asked Questions

What does a Director Product Management & Marketing do at Kidde Global Solutions?

As a Director Product Management & Marketing at Kidde Global Solutions, you will: the Director of Product Management & Marketing will define and execute product strategies while managing the full product lifecycle. They will also lead the marketing function, including branding and digital marketing, to drive product portfolio performance..

Why join Kidde Global Solutions as a Director Product Management & Marketing?

Kidde Global Solutions is a leading Fire Protection company.

Is the Director Product Management & Marketing position at Kidde Global Solutions remote?

The Director Product Management & Marketing position at Kidde Global Solutions is based in Shanghai, Shanghai, China. Contact the company through Clera for specific work arrangement details.

How do I apply for the Director Product Management & Marketing position at Kidde Global Solutions?

You can apply for the Director Product Management & Marketing position at Kidde Global Solutions directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Kidde Global Solutions on their website.