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Brand Manager, Creative Brand Strategy
full-time•Irvine•$137k - $152k
About this role
Who is Taco Bell?
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About the Job:
The Brand Manager, Creative Brand Strategy helps bring Taco Bell’s brand to life through strategy, storytelling, and creative executions that help evolve Taco Bell’s brand. This role plays a key part in turning brand and cultural strategy into bold, engaging ideas that connect with fans and help drive the business forward.
The ideal candidate is a strategic and creative thinker with a strong pulse on culture and knows how to turn insights into strategy. They’re curious, collaborative, organized, and passionate about creating work that gets people talking. They can move fluidly between big-picture thinking and detail-oriented execution, thriving in a fast-paced, highly creative environment.
The Day-to-Day:
- Lead strategy development for assigned brand initiative helping to build and evolve strategic platforms that guide how the brand shows up across campaigns, culture, and communications.
- Help drive the brand tentpole pipeline by identifying and shaping ideas that anchor Taco Bell in culture and keep the brand top of mind throughout the year.
- Partner with agencies and internal teams to help shape creative ideas and ensure campaigns feel relevant, distinctive, and true to the brand.
- Collaborate across functions including PR, Social, Digital, and Media to bring to life integrated ideas that engage target audiences and drive brand love.
- Drive day-to-day creative development by synthesizing insights, shaping narratives, and ensuring briefs inspire culturally resonant ideas.
- Lead elements of the brand planning process tracking upcoming programs and ensuring marketing initiatives ladder up to the brand’s larger goals.
- Track and report on key brand metrics to understand how campaigns perform and identify opportunities to optimize future work.
- Manage brand storytelling platforms ensuring consistent and cohesive brand expression across initiatives.
- Champion creative excellence helping ensure Taco Bell’s work stays modern, culturally relevant and reflective of our brand values.
Is This You?
- Bachelor's degree required
- 8+ years of relevant experience in Brand Marketing, Creative Development, or Strategic Planning (agency experience a plus)
- Proven ability to create and execute brand strategies and marketing campaigns
- Strong verbal/written communication skills
- Knowledge of news, trends, and pop culture
- Organized, detail-oriented, creative, and adaptable under pressure
- Strong project management and cross-functional collaboration skills
- Strategic, creative thinker and effective storyteller
Work-Hard, Play-Hard:
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many good benefits to name
Salary Range: $137,900 to $152,500 annually + bonus eligibility + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal. You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf
What you'll do
- The Brand Manager, Creative Brand Strategy leads the development of brand initiatives and helps shape creative ideas that resonate with fans. They collaborate across functions to ensure campaigns are culturally relevant and aligned with brand goals.
About KFC Europe
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952. Our unrivaled people and culture are the true heart and soul of our brand. It’s where our people promise comes to life every day. Where our employees can be their best selves, make a difference, and have fun — serving chicken and delighting customers at more than 28,000 restaurants in 150 countries and territories around the world. There’s room for all people and voices at our table. Pull up a chair.
At the center of our restaurant system is the KFC Global division, which serves as our global Restaurant Support Center (RSC) headquartered in Dallas, TX. Here, we support our regional in-market teams, franchise business partners, and nearly one million team members who serve up our delicious fried chicken around the world.
We’re redefining what the future of work looks like. Our 15 business units partner to develop strategies, tools, and best practices for success. KFC Global offers a hybrid work environment — trusting our people to work their best way, whether in the office or at home.
No matter your role or function, everyone works with teams from across the globe to drive our shared vision — sharing the joy of our best-tasting fried chicken with the world. No matter how or when you connect with us, KFC will be making the best chicken, hands down, for generations to come.
In addition to our growing global footprint, as a subsidiary of Yum! Brands (NYSE: YUM), we also get to collaborate on exciting projects with our sister brands, Taco Bell, Pizza Hut, and The Habit Burger Grill.
All you have to do is bring it.
Bring your individuality to the table. Bring your passion and grit. We’re all about our people. The Originals. Their ideas, stories, and unique contributions make us who we are. And we want you to be part of it.
Ready to join KFC Europe?
Take the next step in your career journey
Frequently Asked Questions
What does KFC Europe pay for a Brand Manager, Creative Brand Strategy?
KFC Europe offers a competitive compensation package for the Brand Manager, Creative Brand Strategy role. The salary range is USD 138k - 153k per year. Apply through Clera to learn more about the full compensation details.
What does a Brand Manager, Creative Brand Strategy do at KFC Europe?
As a Brand Manager, Creative Brand Strategy at KFC Europe, you will: the Brand Manager, Creative Brand Strategy leads the development of brand initiatives and helps shape creative ideas that resonate with fans. They collaborate across functions to ensure campaigns are culturally relevant and aligned with brand goals..
Is the Brand Manager, Creative Brand Strategy position at KFC Europe remote?
The Brand Manager, Creative Brand Strategy position at KFC Europe is based in Irvine, California, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Brand Manager, Creative Brand Strategy position at KFC Europe?
You can apply for the Brand Manager, Creative Brand Strategy position at KFC Europedirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.