KE
Associate Manager, Product Marketing - Value
full-time•Plano
About this role
As the Associate Manager, Product Marketing – Value is responsible for leading the development of the Value and Snacking Innovation Pipeline and supporting the Value team on executing the 2-year plan for Everyday and Disruptive Value, and the Snacking category at KFC, bringing bold, culture-moving ideas to life. You’ll help redefine what it means to Give Bland the Bird by turning insights into crave-worthy menu items and consumer marketing plans that excite our fans and drive transactions.
You will play a key role in identifying key consumer insights, ideate to create new product/promotional ideas, support teams in the development of multiple product and/or promotional opportunities, formulating strategic marketing plans, and launching new products into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company and will have the opportunity to make an immediate impact on the business.
What you'll do
- Lead the development of the Value and Snacking Innovation Pipeline and support the Value team in executing the 2-year plan. Identify consumer insights and create new product and promotional ideas to drive sales growth.
About KFC Europe
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952. Our unrivaled people and culture are the true heart and soul of our brand. It’s where our people promise comes to life every day. Where our employees can be their best selves, make a difference, and have fun — serving chicken and delighting customers at more than 28,000 restaurants in 150 countries and territories around the world. There’s room for all people and voices at our table. Pull up a chair.
At the center of our restaurant system is the KFC Global division, which serves as our global Restaurant Support Center (RSC) headquartered in Dallas, TX. Here, we support our regional in-market teams, franchise business partners, and nearly one million team members who serve up our delicious fried chicken around the world.
We’re redefining what the future of work looks like. Our 15 business units partner to develop strategies, tools, and best practices for success. KFC Global offers a hybrid work environment — trusting our people to work their best way, whether in the office or at home.
No matter your role or function, everyone works with teams from across the globe to drive our shared vision — sharing the joy of our best-tasting fried chicken with the world. No matter how or when you connect with us, KFC will be making the best chicken, hands down, for generations to come.
In addition to our growing global footprint, as a subsidiary of Yum! Brands (NYSE: YUM), we also get to collaborate on exciting projects with our sister brands, Taco Bell, Pizza Hut, and The Habit Burger Grill.
All you have to do is bring it.
Bring your individuality to the table. Bring your passion and grit. We’re all about our people. The Originals. Their ideas, stories, and unique contributions make us who we are. And we want you to be part of it.
Ready to join KFC Europe?
Take the next step in your career journey
Frequently Asked Questions
What does a Associate Manager, Product Marketing - Value do at KFC Europe?
As a Associate Manager, Product Marketing - Value at KFC Europe, you will: lead the development of the Value and Snacking Innovation Pipeline and support the Value team in executing the 2-year plan. Identify consumer insights and create new product and promotional ideas to drive sales growth..
Is the Associate Manager, Product Marketing - Value position at KFC Europe remote?
The Associate Manager, Product Marketing - Value position at KFC Europe is based in Plano, Texas, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Associate Manager, Product Marketing - Value position at KFC Europe?
You can apply for the Associate Manager, Product Marketing - Value position at KFC Europedirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.