About this role
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
This role focuses on supporting business development and sales efforts by identifying and qualifying potential customers, as well as researching new market segments through online intelligence. The position involves maintaining and updating the customer database, assisting the sales team with proposal preparation, training, and marketing events, and developing solution-based sales pitches and templates to strengthen client engagement.
Responsibilities
This role focuses on driving business growth through marketing and lead generation. Key responsibilities include researching and identifying new market segments, following up on marketing leads, and planning and executing campaigns. The job also involves supporting events such as webinars, trade shows, and promotional activities, as well as creating digital marketing content like newsletters. Additionally, the role requires monitoring industry trends and gathering customer insights to guide strategic initiatives.
Prospecting new segment through online information (market intelligence)
Follow-up on marketing leads
Plan and execute a marketing campaign
Support event planning and coordination (webinars, trade shows, promotional activities
Digital marketing and creating a newsletter
Monitor industry trends and gather customer insights
Qualifications
Students from the School of Business and Media
Proficiency in graphic design, such as Adobe Creative Suite (i.e. Photoshop, Illustrator)
Strong portfolio that displays your design skills and creativity
Strong analytical skills and ability to interpret data effectively
Excellent verbal and written communication skills
Self-motivated and willing to learn
Get a glimpse of our internship program here!
Careers Privacy StatementKeysight is an Equal Opportunity Employer.
Other facts
About Keysight Technologies, Inc.
Keysight empowers innovators to explore, design, and bring world-changing technologies to life.
As the industry’s premier global innovation partner, Keysight’s software-centric solutions serve engineers across the design and development environment, enabling them to deliver tomorrow’s breakthroughs at speed and with reduced risk.
Keysight leverages its strength as the world’s leading test and measurement provider and today enables innovators to push the boundaries of engineering by quickly solving design, emulation, and test challenges to help create the best product experiences.
Whether you're looking to improve your design and development process, optimize and secure your network, or harness AI and digital twins to get a head start on technologies like 6G, AV and EV, IoT, or quantum computing — Keysight accelerates innovation across the workflow with intelligent insights built on the most accurate measurements. Our fusion of technology knowledge, measurement science expertise, and tailored solutions helps you forge ahead with confidence in our connected and dynamic world.
Keysight Technologies (NYSE: KEYS) is an S&P 500 technology company, headquartered in Santa Rosa, California, with offices and manufacturing worldwide. Keysight owns 2,000+ patents and our ~15,000 employees work with nearly 32,000 customers worldwide to start technology revolutions. Keysight customers span the communications, industrial automation, aerospace and defense, automotive, energy, semiconductor, and general electronics markets.
Join us! To accelerate innovation to connect and secure the world, innovators start here, with Keysight.
What you'll do
- The role focuses on driving business growth through marketing and lead generation, including researching new market segments and executing marketing campaigns. It also involves supporting events and creating digital marketing content.
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