We believe that helping people unlock a better retirement starts with helping everyone in our organisation unlock their true potential, and thrive.
To do that, we’re mindful of staying true to the values that make us who we are, and proud of what we do.
Key Group is a forward-thinking brand in financial services, focused on helping people unlock a better retirement since 1998. We’re proud to support customers and advisers across the later life lending market through our range of specialist brands
We’re looking for a Senior Marketing Executive to join our Learning & Content team, right at the heart of our B2B Marketing function. This is a hands-on role where you’ll bring campaigns and events to life - owning delivery, keeping things moving, and ensuring everything lands on time, on brand and to a consistently high standard.
Working closely with our Brand, Acquisition and Nurture teams, you’ll coordinate account-based marketing (ABM) campaigns that strengthen engagement with later life lending advisers. You’ll also manage the operational planning and logistics for a year-round programme of digital and in-person events, partnering with specialists across design, video, learning and social.
What you’ll be doing
Coordinating end-to-end delivery of B2B marketing campaigns and assets
Managing timelines, trackers and multiple workstreams with confidence
Planning and delivering digital and in-person events, including logistics, suppliers and attendee journeys
Working cross-functionally to ensure integrated, joined-up marketing activity
Analysing campaign and event performance and sharing insights to improve future delivery
What we’re looking for
Proven experience delivering B2B marketing campaigns and/or events
Strong project and stakeholder management skills
Confidence working across the full B2B funnel and within an ABM approach
High attention to detail, a proactive mindset and a “make it happen” attitude
Comfortable using CRM systems (Dynamics 365 or similar) and Microsoft Office
What we offer
23 days holiday + bank holidays (rising to 28 with service)
Holiday purchase scheme + 1 charity day per year
Tier 1 pension (5% employee / 8% employer)
Simply Health cover & life assurance
Flexible, hybrid working (minimum 3 days per week in the office)
Most importantly, you’ll be joining a business built on being Ambitious, Supportive, Personal, Responsive, Expert and driven by Integrity — where your work genuinely makes a difference.
Pioneers in the equity release market, Key Group is on a mission to be the UK’s leading retirement finance expert, focused on helping people finance a better retirement.
Celebrating its 22nd anniversary in 2021, the Group has helped customers release more than £5 billion worth of equity from their properties.
Evolving to meet the financial needs of the increasing over-50s market, brands within the Key Group umbrella two of the UK’s leading equity release advisers (Key and The Equity Release Experts), one of the largest equity release lenders (more2life), and leading later life service provider (Air Group).
At the heart of Key Group is the commitment to grow the size of the equity release market, continue to help develop advice standards across the industry, support the growing number of equity release advisers active in the sector and innovate through the development of new retirement lending products.
The Group is proud to be one of the largest private employers in Preston and currently employees over 100+ field-based advisers providing support to a fast growing client base across the UK. The Key Group brands have now gathered over 100 industry and consumer awards since launch.
Follow us on LinkedIn to explore our latest career opportunities across our brands, as well as updates on our corporate activities. https://www.krgroup.co.uk/careers/
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