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Senior Marketing Executive
full-timePreston

Summary

Location

Preston

Type

full-time

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About this role

We believe that helping people unlock a better retirement starts with helping everyone in our organisation unlock their true potential, and thrive.

To do that, we’re mindful of staying true to the values that make us who we are, and proud of what we do.

Key Group is a forward-thinking brand in financial services, focused on helping people unlock a better retirement since 1998. We’re proud to support customers and advisers across the later life lending market through our range of specialist brands

We’re looking for a Senior Marketing Executive to join our Learning & Content team, right at the heart of our B2B Marketing function. This is a hands-on role where you’ll bring campaigns and events to life - owning delivery, keeping things moving, and ensuring everything lands on time, on brand and to a consistently high standard.

Working closely with our Brand, Acquisition and Nurture teams, you’ll coordinate account-based marketing (ABM) campaigns that strengthen engagement with later life lending advisers. You’ll also manage the operational planning and logistics for a year-round programme of digital and in-person events, partnering with specialists across design, video, learning and social.

What you’ll be doing

  • Coordinating end-to-end delivery of B2B marketing campaigns and assets

  • Managing timelines, trackers and multiple workstreams with confidence

  • Planning and delivering digital and in-person events, including logistics, suppliers and attendee journeys

  • Working cross-functionally to ensure integrated, joined-up marketing activity

  • Analysing campaign and event performance and sharing insights to improve future delivery

What we’re looking for

  • Proven experience delivering B2B marketing campaigns and/or events

  • Strong project and stakeholder management skills

  • Confidence working across the full B2B funnel and within an ABM approach

  • High attention to detail, a proactive mindset and a “make it happen” attitude

  • Comfortable using CRM systems (Dynamics 365 or similar) and Microsoft Office

What we offer

  • 23 days holiday + bank holidays (rising to 28 with service)

  • Holiday purchase scheme + 1 charity day per year

  • Tier 1 pension (5% employee / 8% employer)

  • Simply Health cover & life assurance

  • Flexible, hybrid working (minimum 3 days per week in the office)

Most importantly, you’ll be joining a business built on being Ambitious, Supportive, Personal, Responsive, Expert and driven by Integrity — where your work genuinely makes a difference.

Other facts

Tech stack
B2B Marketing,Project Management,Stakeholder Management,Account-Based Marketing,Event Planning,Campaign Analysis,CRM Systems,Microsoft Office,Attention to Detail,Proactive Mindset

About KEY Group

Pioneers in the equity release market, Key Group is on a mission to be the UK’s leading retirement finance expert, focused on helping people finance a better retirement.

Celebrating its 22nd anniversary in 2021, the Group has helped customers release more than £5 billion worth of equity from their properties.

Evolving to meet the financial needs of the increasing over-50s market, brands within the Key Group umbrella two of the UK’s leading equity release advisers (Key and The Equity Release Experts), one of the largest equity release lenders (more2life), and leading later life service provider (Air Group).

At the heart of Key Group is the commitment to grow the size of the equity release market, continue to help develop advice standards across the industry, support the growing number of equity release advisers active in the sector and innovate through the development of new retirement lending products.

The Group is proud to be one of the largest private employers in Preston and currently employees over 100+ field-based advisers providing support to a fast growing client base across the UK. The Key Group brands have now gathered over 100 industry and consumer awards since launch.

Follow us on LinkedIn to explore our latest career opportunities across our brands, as well as updates on our corporate activities. https://www.krgroup.co.uk/careers/

Team size: 501-1,000 employees
LinkedIn: Visit
Industry: Financial Services
Founding Year: 1998

What you'll do

  • The Senior Marketing Executive will coordinate end-to-end delivery of B2B marketing campaigns and manage logistics for digital and in-person events. This role involves working cross-functionally to ensure integrated marketing activities and analyzing campaign performance.

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Frequently Asked Questions

What does a Senior Marketing Executive do at KEY Group?

As a Senior Marketing Executive at KEY Group, you will: the Senior Marketing Executive will coordinate end-to-end delivery of B2B marketing campaigns and manage logistics for digital and in-person events. This role involves working cross-functionally to ensure integrated marketing activities and analyzing campaign performance..

Why join KEY Group as a Senior Marketing Executive?

KEY Group is a leading Financial Services company.

Is the Senior Marketing Executive position at KEY Group remote?

The Senior Marketing Executive position at KEY Group is based in Preston, England, United Kingdom. Contact the company through Clera for specific work arrangement details.

How do I apply for the Senior Marketing Executive position at KEY Group?

You can apply for the Senior Marketing Executive position at KEY Group directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about KEY Group on their website.