Vice President, Marketing

JOB DESCRIPTION

KEY AREAS OF RESPONSIBILITY:

• Strategic Leadership & Team Management

• Lead, mentor, and develop the Marketing team to drive high performance, professional growth, and strong alignment with business objectives.
• Oversee workforce planning, capability development, and performance evaluation for all Marketing team members.

• Marketing Strategy & Project Positioning

• Lead the development of marketing propositions, project positioning strategies, and design concepts based on market intelligence, customer insights, and competitive benchmarking.
• Provide strategic direction for project design briefs in collaboration with Product Development, Sales, and external agencies.

• Customer-Centric Project Marketing

• Formulate and execute integrated, customer-centric marketing strategies for all projects, ensuring strong brand presence, demand generation, and conversion effectiveness.
• Champion customer insights and market research to influence product design, features, and pricing strategy.

• Innovation, Branding & Creative Excellence

• Drive innovation in marketing tools, visual design, brand identity, and digital engagement.
• Lead creative reviews and ensure consistency, quality, and brand alignment across all marketing output.

• Sales & Marketing Alignment

• Partner with the Sales Division to co-develop sales strategies, pricing frameworks, sales programs, promotions, events, and launch campaigns.
• Oversee the planning and execution of marketing campaigns to meet commercial objectives and sales targets.

• Cross-functional Collaboration & Governance

• Work closely with Legal, Sales, Project, and Finance teams to ensure all marketing and sales documentation—including Registration Forms, Deposit Contracts, SPAs, and Vendor Agreements—are accurate and compliant.
• Ensure governance, adherence to internal controls, and compliance with company policies.

• Market Intelligence & Business Insights

• Oversee market research activities, competitor analysis, sales trend reviews, and customer behavior studies.
• Provide senior management with timely weekly market updates and strategic insights to support business decisions.

• Marketing Operations & Budget Management

• Lead the planning, approval, and management of the Marketing budget for all projects.
• Ensure cost efficiency, effective resource allocation, and strong ROI across all campaigns and initiatives.

• Stakeholder Management & External Partners

• Manage relationships with key external partners including agencies, consultants, media, and vendors.
• Represent the company in industry events, networking activities, and external branding initiatives when required.

• Additional Responsibilities

• Perform other strategic tasks and assignments as delegated by the management team.

JOB REQUIREMENTS

• Minimum 8 years of relevant marketing experience, including at least 3–5 years in a managerial/senior managerial role within an international or major local real estate developer/agency.
• Strong command of written and spoken English.
• Proven leadership capability in managing teams, stakeholders, and cross-functional collaboration.
• Solid experience in product development, pricing, branding, co-branding, digital marketing, and end-to-end campaign management.
• Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
• High level of creativity, strategic thinking, and commercial acumen.
• Willingness to travel to project sites when required.

BUSINESS SEGMENT

PLATFORM