JL
Senior Director, Offline Engagement
full-time•United States•$171k - $278k
About this role
<p><strong>THE COMPANY:</strong></p>
<p>Juul Labs's mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. We have the opportunity to address one of the world’s most intractable challenges through a commitment to exceptional quality, research, design, and innovation. Backed by leading technology investors, we are committed to the same excellence when it comes to hiring great talent.</p>
<p>We are a diverse team that is united by this common purpose and we are hiring the world’s best engineers, scientists, designers, product managers, operations experts, and customer service and business professionals. If the opportunity to build your career is compelling, read on for more details.</p>
<p><strong>ROLE AND RESPONSIBILITIES:</strong></p>
<p><strong><em>Direct Consumer Engagement:</em></strong></p>
<ul>
<li>Design, develop and deliver insight led integrated brand and consumer experiences in offline channels that drive acquisition, engagement, and loyalty amongst adult smokers and vapers.</li>
<li>Leverage consumer insights to develop experiential marketing programs to directly engage with adult smokers and vapers. Programs should generate brand awareness and deliver product education, with tools to support their transition. </li>
<li>Deliver and optimize engagement programs to improve conversion rates of adult smokers and vapors as they transition to JUUL.</li>
<li>Negotiate agreements with and manage Consumer Engagement agencies to execute in-market engagement programs.</li>
<li>Lead a team of professionals to develop and oversee in-market engagement programs to be executed by contracted agencies. </li>
<li>Collaborate with cross functional partners to develop communication messages to aid transition and conversion amongst various adult smokers and vapers.</li>
<li>Deliver programs on strategy, on time, and on budget.</li>
<li>Work closely with US Commercial leadership in shaping offline engagement strategies, route to market, and business expansion plans to support future product portfolio expansions.</li>
</ul>
<p><strong><em>Geographical Expansion:</em></strong></p>
<ul>
<li>Identify and evaluate untapped geographies for potential market entry.</li>
<li>Develop tailored approaches to increase Juul’s presence and market share in these regions.<strong> </strong></li>
</ul>
<p><strong>PERSONAL AND PROFESSIONAL QUALIFICATIONS:</strong><strong> </strong></p>
<ul>
<li>Proven track record of driving business growth through strategic initiatives.</li>
<li>Proven track record of leading teams and creating environments where collaboration thrives.</li>
<li>Strong analytical, negotiation, and communication skills.</li>
</ul>
<p><strong>EDUCATION:</strong><strong> </strong></p>
<ul>
<li>Bachelor’s degree in Business, Marketing, or related field; MBA preferred.</li>
<li>10+ years of experience in executing engagement programs in offline channels</li>
<li>Strong preference will be given to those with US nicotine category experience or alternatively, working with CPG products in regulated industries.</li>
</ul>
<p><strong>JUUL LABS PERKS & BENEFITS:</strong></p>
<ul>
<li>A place to grow your career. We’ll help you set big goals - and exceed them</li>
<li>People. Work with talented, committed and supportive teammates</li>
<li>Equity and performance bonuses. Every employee is a stakeholder in our success</li>
<li>Cell phone subsidy, commuter benefits and discounts on JUUL products</li>
<li>Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits</li>
<li>401(k) plan with company matching</li>
<li>Plus biannual discretionary performance bonuses</li>
</ul>
<h6><span style="font-weight: 400;">Juul Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. We will consider for employment qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance. Juul Labs also complies with the employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Juul Labs in the US.#LI-remote</span></h6><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><strong>SALARY RANGES:</strong><br>Salary varies by role, level and location, and is dependent on the cost of labor in a given<br>geographic region among other factors. These ranges may be modified at any time.<br><br><strong>LOCATIONS:</strong><br><strong>Tier 1 Locations:</strong> Greater New York City, and San Francisco Bay Area<br><strong>Tier 2 Locations:</strong> Greater Boston, Washington DC Metropolitan Area, Seattle/Tacoma,<br>Greater Sacramento, Southern California (Los Angeles/OC/San Diego, Riverside and Imperial counties)<br><strong>Tier 3 Locations:</strong> Rest of New England, NY Capital District, Rest of New Jersey, Greater<br>Philadelphia, Pittsburgh, Delaware, Rest of Maryland, Rest of Virginia, North Carolina,<br>Atlanta, Miami-Fort Lauderdale-WPB, Chicagoland, Dallas, Houston, Austin,<br>Minneapolis/St. Paul, Colorado, Phoenix, Las Vegas, Reno, Carson City NV., Portland Ore./Vancouver<br>Wash., Rest of California, Hawaii<br><strong>Tier 4 Locations:</strong> Rest of US including Alaska and Puerto Rico</p></div><div class="title">Tier 1 Range:</div><div class="pay-range"><span>$209,000</span><span class="divider">—</span><span>$278,000 USD</span></div></div><div class="pay-input"><div class="title">Tier 2 Range:</div><div class="pay-range"><span>$190,000</span><span class="divider">—</span><span>$253,000 USD</span></div></div><div class="pay-input"><div class="title">Tier 3 Range:</div><div class="pay-range"><span>$179,000</span><span class="divider">—</span><span>$238,000 USD</span></div></div><div class="pay-input"><div class="title">Tier 4 Range:</div><div class="pay-range"><span>$171,000</span><span class="divider">—</span><span>$228,000 USD</span></div></div></div>
What you'll do
- The role involves designing and delivering integrated brand and consumer experiences in offline channels to drive engagement and loyalty among adult smokers and vapers. It also includes managing consumer engagement agencies and collaborating with cross-functional partners to optimize engagement programs.
About Juul Labs
Juul Labs is a thriving team of scientists, engineers, designers and professionals who are committed to offering adult smokers alternatives to combustible cigarettes, while combating underage use of our products. JUUL products are designed to transition adult smokers from combustible cigarettes by providing a competitive nicotine experience.
Product
Juul Labs’ technology was developed in support of our mission. The JUUL product consists of two main components: e-liquid and the JUUL device. JUUL e-liquid aims to provide a nicotine experience similar to combustible cigarette use. The JUUL device is built to deliver this e-liquid as a vapor while maintaining a low temperature regulation system designed to minimize combustion.
Revolutionary thinking
Adam Bowen and James Monsees co-founded Juul Labs when they applied their background in product design to the challenge of finding a true alternative to smoking combustible cigarettes. As smokers for many years, they could find no acceptable alternative. Adam and James recognized an opportunity to apply industrial design to the tobacco industry. The result was the JUUL product.
Our commitment
We understand that trust in our company and category has eroded with our stakeholders and it is our responsibility to earn back that trust through our actions. To earn a license to operate in society, we are putting stakeholder trust at the center of what we do and make choices that are informed by the views of our stakeholders, including and especially our regulators.
Our intent
Our customer base is the world’s one billion adult smokers. We do not want any non-nicotine users, especially those underage, to try our products as they exist only to transition the world’s one billion adult smokers away from combustible cigarettes. We believe smokers should first and foremost quit. But for those who cannot or will not quit, access to alternatives to combustible cigarettes and accurate information about those alternatives is critical.
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Frequently Asked Questions
What does Juul Labs pay for a Senior Director, Offline Engagement?
Juul Labs offers a competitive compensation package for the Senior Director, Offline Engagement role. The salary range is USD 171k - 278k per year. Apply through Clera to learn more about the full compensation details.
What does a Senior Director, Offline Engagement do at Juul Labs?
As a Senior Director, Offline Engagement at Juul Labs, you will: the role involves designing and delivering integrated brand and consumer experiences in offline channels to drive engagement and loyalty among adult smokers and vapers. It also includes managing consumer engagement agencies and collaborating with cross-functional partners to optimize engagement programs..
Is the Senior Director, Offline Engagement position at Juul Labs remote?
The Senior Director, Offline Engagement position at Juul Labs is based in United States, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Director, Offline Engagement position at Juul Labs?
You can apply for the Senior Director, Offline Engagement position at Juul Labsdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.