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Sales Director, On Premise
full-timeDallas

Summary

Location

Dallas

Type

full-time

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About this role

Johnson Brothers and Maverick Beverage Company have officially joined forces! Through the acquisition of Maverick’s operations in Texas, Arizona, Colorado, and Florida, we’re now united in bringing exceptional wine and spirits to even more markets. Cheers to our next chapter—stronger together!

We are seeking an experienced On-Premise Sales Director to lead and develop a high-performing sales team focused on bars, restaurants, hotels, and entertainment venues. This role is critical in driving wine and spirits sales through distributor partnerships and direct account relationships, ensuring flawless execution of strategic initiatives, and delivering profitable growth in the Texas region.

Job Description:

Sales Leadership & Market Execution

  • Spend approximately 70% of the week in the market (3–4 days) working alongside sales reps.

  • Provide on-the-job training for new hires and assist with account transitions and new account generation.

  • Set annual, monthly, and quarterly case goals for reps; monitor progress and address performance concerns promptly.

  • Ensure proper execution of pricing, margins, and brand priorities in all accounts.

  • Drive new account acquisition and personally open high-value accounts.

Team Development & Management

  • Recruit, interview, and onboard new sales talent; create and manage sales routes.

  • Foster a positive, collaborative team environment; address concerns professionally and timely.

  • Cover routes during PTO or absences to maintain continuity of service.

Supplier & Event Coordination

  • Organize and execute supplier visits, ride-alongs, dinners, and events; ensure inventory and logistics are in place.

  • Maintain strong supplier relationships and deliver impactful market results.

Administrative & Operational Responsibilities

  • Review sales orders and pricing for accuracy.

  • Manage accounts receivable collections.

  • Respond promptly to all internal and external communications.

  • Prepare thoroughly for sales and supplier meetings (materials, agendas, samples, glassware).

Required Skills & Qualifications

  • Bachelor’s degree preferred.

  • 8+ years of sales experience, with 5+ years in wine/spirits industry.

  • 5+ years of managerial experience leading a sales team.

  • Proven success in On-Premise sales and distributor management.

  • Strong understanding of pricing and cost structures.

  • Proficiency in MS Office (Word, Excel, PowerPoint, Outlook).

  • Ability to lift and carry 40+ lb cases of wine.

  • Flexible schedule including evenings/weekends; ability to travel within region.

  • Excellent communication, presentation, and interpersonal skills.

  • Entrepreneurial mindset with strong work ethic and resilience.

Core Competencies

  • Building and Maintaining Relationships

  • Collaboration and Teamwork

  • Planning and Organizing

  • Achieving Results

  • Customer Focus

Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.

Worker Sub-Type:

Regular

Time Type:

Full time

Other facts

Tech stack
Sales Leadership,Market Execution,Team Development,Management,Supplier Coordination,Event Coordination,Account Management,Training,Communication,Presentation,Interpersonal Skills,Entrepreneurial Mindset,Collaboration,Planning,Customer Focus,Results Achievement

About Johnson Brothers

Johnson Brothers is a single-family owned wine, beer, and spirits distributor, led by Michael and Todd Johnson. Founded in 1953 by their father, Lynn Johnson, the company has grown into one of the largest wholesale distribution companies in the United States, operating across 20 states. Johnson Brothers partners with top-tier suppliers to deliver a world-class portfolio and exceptional customer service. The company remains rooted in its founding values of integrity, innovation, and excellence. For the third year in a row, Newsweek has named Johnson Brothers one of America’s Most Trustworthy Companies for 2025. Learn more at johnsonbrothers.com.

Explore exciting career opportunities at Johnson Brothers across a range of functions. Whether your expertise lies in accounting, finance, customer service, sales, trade development, or information technology, we have opportunities tailored for you. Join us and be part of a dynamic team driving innovation and excellence in the beverage industry.

Team size: 1,001-5,000 employees
LinkedIn: Visit
Industry: Beverage Manufacturing

What you'll do

  • The Sales Director will lead and develop a high-performing sales team focused on bars, restaurants, hotels, and entertainment venues. This role is critical in driving wine and spirits sales through distributor partnerships and direct account relationships.

Ready to join Johnson Brothers?

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Frequently Asked Questions

What does a Sales Director, On Premise do at Johnson Brothers?

As a Sales Director, On Premise at Johnson Brothers, you will: the Sales Director will lead and develop a high-performing sales team focused on bars, restaurants, hotels, and entertainment venues. This role is critical in driving wine and spirits sales through distributor partnerships and direct account relationships..

Why join Johnson Brothers as a Sales Director, On Premise?

Johnson Brothers is a leading Beverage Manufacturing company.

Is the Sales Director, On Premise position at Johnson Brothers remote?

The Sales Director, On Premise position at Johnson Brothers is based in Dallas, Texas, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Sales Director, On Premise position at Johnson Brothers?

You can apply for the Sales Director, On Premise position at Johnson Brothers directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Johnson Brothers on their website.