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Director of Trade Development
full-timeTampa

Summary

Location

Tampa

Type

full-time

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About this role

Looking for a rewarding career? Johnson Brothers is a leading family-owned distributor of wine, spirits, and beer, delivering exceptional service since 1953. We proudly represent the world’s top beverage brands and are committed to excellence, innovation, and growth. Johnson Brothers offers exciting opportunities in a variety of areas. Join our passionate team and help shape the future of the beverage industry!

The Trade Development Director is the epicenter of execution of branch and supplier plans in the state. Your responsibilities impact both front of house (sales) and back of house (price, margin, inventory, trade marketing, sales technology). Critical to your success is the ability to collaborate with others while driving high standards. This includes Johnson Brothers commercial sales, finance, operations, our suppliers / brand owners and retail / on-premises customers. The role needs to walk a fine line between growing profitable volume while managing sales capacity and prioritization of strategic supplier plans. Because this role spans all channels and aspects of the business, the individual needs to have a broad-based understanding of sales, pricing, planning, budget management and forecasting.

Job Description:

  • Empowers sales to drive performance and execute the plan through tools, support, and metric tracking

  • Develops and organizes the right team, structure, and talent to drive Trade Development

  • Collaborates closely with executive functions and commercial teams

  • Creates capacity through strategic supplier prioritization and focus against planning, programming, quota management and promotional calendars

  • Effectively tracks plan attainment progress, core KPIs, and market pricing

  • Maximizes gross margin, pricing and profit management

  • Manages Sales and Operations Planning (S&OP), forecast updates and inventory management

  • Coordinates supplier meetings, reviews, ride withs and blitzes

  • Develops and coordinates incentives / prioritization (with sales mgt input)

  • POS management (incoming and outgoing)

  • Act as main point of contact with National Commercial functions

  • Manages supplier banks, brand development funds and local marketing funds

  • Oversees Trade Marketing around program, print, digital, fleet advertising and Graphics department usage

  • Oversees Sales Technology capabilities, driving adoption and execution of JBHub, eBlasts, ACH payment transactions, as well as future-state CRM and AI technologies

  • Leads branch-driven RFP work (as needed)

Skills:

  • Collaboration: Able to work across functions and teams to reach a common goal

  • Thought Leadership: Able to inspire and guide others by sharing innovative ideas and industry insights

  • Problem Solving: Able to apply a wide range of techniques to attack and solve issues / opportunities

  • Influencing: Able to motivate and accomplish goals / actions through others

  • Communication: Able to connect with others across all communication channels

  • Respect: Builds bridges and accepts inputs from all sources

  • Analytical: Able to evaluate multiple data sources and extract actionable insights

  • Creativity: Able to think unconventionally and approach challenges with an open mind

  • Time Management: Able to maximize our most fixed resources, time

Requirements:

  • 5+ years’ experience in the beverage alcohol or CPG industry with a mix of Distributor and Supplier Experience: 

  • Proven background in Trade Development, Commercial Strategy, or Sales Operations with demonstrated impact on revenue growth and gross margin improvement

  • Experience with Sales & Operations Planning (S&OP) processes and tools

  • Experience developing and executing go-to-market strategies and/or leading supplier planning initiatives.

  • Advanced Microsoft Office Experience: Proficiency in Excel helps in optimizing capacity planning and implementing efficient processes

  • Previous experience with data and pricing analysis with the ability to interpret sales trends, manage forecasts, and drive actionable insights

  • AS400 (legacy inventory and order processing system) experience preferred

Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.

Worker Sub-Type:

Regular

Time Type:

Full time

Other facts

Tech stack
Collaboration,Thought Leadership,Problem Solving,Influencing,Communication,Respect,Analytical,Creativity,Time Management

About Johnson Brothers

Johnson Brothers is a single-family owned wine, beer, and spirits distributor, led by Michael and Todd Johnson. Founded in 1953 by their father, Lynn Johnson, the company has grown into one of the largest wholesale distribution companies in the United States, operating across 20 states. Johnson Brothers partners with top-tier suppliers to deliver a world-class portfolio and exceptional customer service. The company remains rooted in its founding values of integrity, innovation, and excellence. For the third year in a row, Newsweek has named Johnson Brothers one of America’s Most Trustworthy Companies for 2025. Learn more at johnsonbrothers.com.

Explore exciting career opportunities at Johnson Brothers across a range of functions. Whether your expertise lies in accounting, finance, customer service, sales, trade development, or information technology, we have opportunities tailored for you. Join us and be part of a dynamic team driving innovation and excellence in the beverage industry.

Team size: 1,001-5,000 employees
LinkedIn: Visit
Industry: Beverage Manufacturing

What you'll do

  • The Trade Development Director is responsible for executing branch and supplier plans, impacting both sales and operational aspects. This role requires collaboration with various teams to drive performance and manage strategic supplier plans.

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Frequently Asked Questions

What does a Director of Trade Development do at Johnson Brothers?

As a Director of Trade Development at Johnson Brothers, you will: the Trade Development Director is responsible for executing branch and supplier plans, impacting both sales and operational aspects. This role requires collaboration with various teams to drive performance and manage strategic supplier plans..

Why join Johnson Brothers as a Director of Trade Development?

Johnson Brothers is a leading Beverage Manufacturing company.

Is the Director of Trade Development position at Johnson Brothers remote?

The Director of Trade Development position at Johnson Brothers is based in Tampa, Florida, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Director of Trade Development position at Johnson Brothers?

You can apply for the Director of Trade Development position at Johnson Brothers directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Johnson Brothers on their website.