Marketing Manager

Description

The JF Petroleum Group stands as a premier leader in the North American fueling infrastructure industry, offering comprehensive turn-key solutions for distribution, construction, and service needs. We serve a diverse clientele including retail fueling stations, commercial and government fleets, and emergency power customers.

 We are seeking a results-driven Marketing Manager to lead externally focused marketing initiatives that drive brand awareness, generate demand, and support revenue growth. This role is responsible for planning and executing integrated, multi-channel campaigns targeted at customers and prospects, supported by marketing research, market analysis, and performance reporting. The Marketing Manager plays a key role in translating market insights into actionable strategies that strengthen brand presence and fuel sales growth. 

KEY RESPONSIBILITIES:

• Plan, execute, and optimize external multi-channel marketing campaigns
• Drive demand generation strategies to increase qualified leads and customer engagement
• Oversee digital and traditional advertising, including PPC, email, social media, and print
• Help manage product, service, and event marketing initiatives, including new product/promo launches
• · Lead ecommerce marketing efforts (social media content, email marketing, digital advertising, targeted marketing)
• Conduct market research and analysis to identify trends, insights, competitive positioning and growth opportunities
• Develop marketing performance and analysis reports to inform leadership and support data-driven strategies
• Track, analyze, and report on campaign performance using tools like Google Analytics and social media insights
• Manage marketing ad budgets, timelines, and campaign deliverables
• Collaborate with internal teams (sales, ecom, creative) to align messaging and ensure consistent brand voice
• Manage and mentor a team of 1-2 direct reports: Sales Development Representative (SDR), responsible for tracking sales inquiries, supporting lead management, and reporting on conversion metrics.

Requirements

• Bachelor’s degree in Marketing, Business Economics, Communications, or a related field preferred
• 3-5+ years of experience in a marketing role with proven campaign management skills
• 1-2 years’ experience using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat, Express)
• Experience with digital platforms and marketing tools (Constant Contact, Google Analytics, Meta, Asana)
• Demonstrated ability to conduct marketing research, analyze data, and translate insights into actionable strategies
• Ability to thrive in a fast-paced, cross-functional environment with excellent project management and analytical skills
• B2B marketing, ecommerce, and construction, industrial or petroleum industry experience preferred

JF Petroleum offers:

• Competitive pay
• 401(k) with company match
• Paid time off
• Paid holidays
• Health benefits (eligible 1st of the month following 30 days) including Medical, Vision, Dental, Disability
• Life insurance-company provided
• Bonus program eligibility
• Paid training for field personnel
• Uniforms provided for field personnel
• Relocation Assistance will be considered for qualified candidates

*JF Petroleum Group is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.