Head of Digital, Social & AI Marketing – North America

About the Role

We are looking for a senior marketing leader who is passionate about digital, social, and AI – and who is ready to combine strategic thinking with hands-on execution.  In this role, you will own the digital and social media agenda for our North America business and serve as the single, accountable leader for digital, social, and AI-powered activation in the region. You will act as a cross-functional “force multiplier” across channel, digital, and end-customer marketing, helping teams move faster on their top priorities and translate strategy into measurable impact.  You will also lead regional AI marketing initiatives and may take on holistic ownership of video marketing as an integrated part of our campaigns and go‑to‑market programs.

Key Responsibilities

• Own and evolve the regional digital and social media strategy, aligned with global brand direction and regional commercial priorities.
• Lead planning and execution of always‑on and campaign-based digital programs across paid, owned, and earned channels (website, paid media, social, email, marketing automation, etc.).
• Set clear performance targets (e.g., reach, engagement, leads, pipeline influence, conversion) and continuously optimize based on data and insights.
• Serve as the single accountable owner for digital, social, and AI activation in the region, ensuring a consistent, compelling brand presence across all digital touchpoints.
• Lead AI-related marketing initiatives for the region, from idea and proof of concept through to scaled deployment.
• Identify, test, and implement AI tools and workflows that improve content creation, personalization, media optimization, insights/analytics, and marketing operations efficiency.
• Personally build, test, and iterate AI use cases, role‑modeling a hands‑on, experimental mindset.
• Act as a cross-functional “force multiplier” and strategic partner to channel and end‑customer marketing teams, translating business priorities into digital and social programs that drive growth.
• Collaborate closely with Sales, Channel, Product Marketing, and Customer Success to design integrated campaigns that drive awareness, demand, and adoption.
• Proactively identify synergies and remove execution bottlenecks so teams can move faster on high‑impact initiatives.
• Potentially assume leadership of video marketing as a holistic, integrated capability across the customer journey (e.g., brand, product, customer stories, partner enablement, and social‑first content).
• Provide strategic direction, creative guidance, and performance management for video initiatives, ensuring they are tightly integrated into digital, social, and campaign plans.
• Establish and own KPIs, dashboards, and reporting to communicate impact and insights to senior leadership and key stakeholders.
• Develop and document best practices and playbooks for digital, social, AI, and video marketing and share them across the region.
• Lead and/or coordinate a small team and/or a virtual network of specialists and agency partners, with clear roles, priorities, and outcomes.
• Ensure compliance with brand, regulatory, and data privacy standards, in close collaboration with global, legal, and IT/AI governance.

Qualifications

• 8–12+ years of B2B marketing experience, ideally in technology, SaaS, or enterprise solutions; experience with channel‑driven go‑to‑market models is a strong plus.
• Proven track record owning and scaling digital and social media programs with measurable commercial impact.
• Demonstrated, hands-on experience using AI in marketing (e.g., generative AI for content, AI‑based optimization or personalization, predictive tools) and comfort experimenting with new tools and workflows.
• Strong strategic and analytical skills, combined with a “roll‑up‑your‑sleeves” approach to execution.
• Proven success working cross‑functionally with Sales, Channel, and Product Marketing, influencing without direct authority.
• Experience leading or partnering closely on video content strategy and production is highly desirable.
• Data-driven mindset and proficiency with marketing analytics, testing/optimization, and performance reporting.
• Excellent communication and storytelling skills, with the ability to simplify complexity and create alignment across diverse stakeholders.

What Success Looks Like

Within the first 12–18 months, success in this role will be evidenced by:

• A clear, data‑backed digital and social strategy in place and executed, with measurable improvements in reach, engagement, lead volume/quality, and pipeline influence.
• Several high‑impact AI marketing use cases tested and scaled, delivering tangible efficiency gains and/or performance uplift.
• Strong feedback from channel and end‑customer marketing leaders on partnership quality, speed, and impact.
• A more coherent, strategic approach to video marketing that is fully integrated into our campaigns and go‑to‑market programs.
• Recognition as the go‑to expert and accountable owner for digital, social, and AI activation in the region.

Jabra makes life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling you to hear more, do more & be more than you ever thought possible. Our integrated headset and communications solutions assist professionals in all types of businesses in being more productive. Our wireless headsets and earbuds are designed to fit any lifestyle - from sports enthusiasts to commuters and office workers. Jabra is part of the GN group, which operates in more than 90 countries across the world. Founded in 1869, GN group today has more than 5,000 employees. GN is an EEO Employer and does not discriminate in employment on the basis of race, color, religion, gender, national origin or ancestry, age, disability, veteran status, military service, sexual orientation, genetic information, or gender identity.

Pay Transparency Notice:

Depending on your work location, the target annual salary for this position can range from $120,000 to $180,000 base with an additional bonus plan. Compensation for roles at GN depend on a wide array of factors including but not limited to location, role, skill set, and level of experience. To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays.

We encourage you to apply

Even if you don’t match all the above-mentioned skills, we will gladly receive your application if you think you have transferrable skills. We highly value a mindset, motivation, and energy, that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.

We are committed to an inclusive recruitment process

Jabra welcomes applicants from all backgrounds and applicants will receive equal consideration for employment. We make life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling you to hear more, do more & be more than you ever thought possible. Our integrated headset and communications solutions assist professionals in all types of businesses in being more productive. Our wireless headsets are designed to fit any lifestyle - from sports enthusiasts to commuters and office workers. Jabra is part of the GN group, which operates in more than 90 countries across the world. Founded in 1869, GN group today has more than 6,000 employees. 

View the Pay Transparency Nondiscrimination Provision

E-Verify:

GN participates in E-Verify. View the E-Verify poster here.  View the Right to Work poster here.

Disability Accommodation:

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected] or call 978-606-2210. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.