About this role
Product Manager, AIM XR Triggers
The Product Manager for AIM XR Triggers will lead strategy, development, and delivery of activation products leveraging AIM XR data—including triggered email, programmatic activations, CRM field alerts, and emerging multichannel trigger-based use cases. This role combines product management, digital marketing, and customer-facing strategy to expand how AIM XR data is activated across client channels.
You will work closely with the AIM XR Product Manager and delivery teams to launch new triggered programs, develop roadmap items for growth, and renew existing clients. You will drive the evolution of programs into multichannel journeys spanning email, social, and programmatic advertising. As the SME for AIM XR Triggers and related products, you will guide adoption across Pharma, Provider, Publisher, and IQVIA business lines.
Responsibilities
- Serve as the Subject Matter Expert (SME) for AIM XR trigger-based activations across all channels.
- Lead the end-to-end product lifecycle for AIM XR trigger products, including roadmap, requirements, and delivery.
- Develop strategies and campaign journeys to support adoption of triggered programs across multiple verticals.
- Identify and scope new activation use cases; drive adoption of AIM XR triggered advertising and multichannel triggers.
- Manage ATE reporting requirements and deliver monthly performance updates for brands.
- Partner with engineering, data science, delivery, and marketing teams to ensure successful launches and continuous enhancement.
- Drive product innovation to support digital, media, and CRM integration for AIM XR triggers.
- Contribute to the master AIM XR product roadmap and cross-functional planning.
- Co-create and deliver AIM Triggered Email sales enablement and training materials.
- Train GTM partners (Sales, Account Management, Operations) on AIM XR Triggered products.
- Advocate for resources and investments required to scale the trigger-based product portfolio.
Qualifications
- 2-3 years of product management experience
- 1+ year experience in digital marketing or product strategy
- Hands-on experience building and launching digital products; strong understanding of data-driven triggers and activation workflows
- Experience with CRM, ad tech, email marketing, programmatic media, or cross-channel activation
- Healthcare or life sciences experience strongly preferred
- Familiarity with Jira, Workfront, Aha! and modern product development processes
- Strong communication, stakeholder alignment, and cross-functional leadership skills
- Ability to influence without authority and advocate for needed resources
- GenAI familiarity is an asset
- Thrives in a collaborative, close-knit team environment
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe
The potential base pay range for this role, when annualized, is $80,100.00 - $200,200.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.Other facts
About IQVIA
IQVIA (NYSE:IQV) is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. IQVIA’s portfolio of solutions are powered by IQVIA Connected Intelligence™ to deliver actionable insights and services built on high-quality health data, Healthcare-grade AI™, advanced analytics, the latest technologies and extensive domain expertise. With approximately 88,000 employees in over 100 countries, including experts in healthcare, life sciences, data science, technology and operational excellence, IQVIA is dedicated to accelerating the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.
IQVIA is a global leader in protecting individual patient privacy. The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes. IQVIA’s insights and execution capabilities help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific progress, in an effort to advance healthcare. To learn more, visit www.iqvia.com.
What you'll do
- Lead the strategy, development, and delivery of activation products leveraging AIM XR data. Drive the evolution of programs into multichannel journeys spanning email, social, and programmatic advertising.
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