Summary
About this role
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
We are hiring a Yield Manager II to join our Yield Management & Strategy team and support the ad sales organization in pricing out new ad products and capabilities, across both Instacart’s on-platform and rapidly expanding off-platform offering. This role is central to ensuring we drive sustainable revenue growth, healthy advertiser performance, and operational rigor across all incentive, discounting, and yield-related programs.
You will lead monthly incentive reporting, manage yield exceptions, shape pricing models for emerging off-platform partnerships (TikTok, Pinterest, Google, etc.), and provide strategic guidance across GTM initiatives, partner launches, and experimentation. This role interfaces frequently with Marketing, Product, Sales, Finance, RevOps, and external platform partners.
The Yield Management and Strategy team sits within our Brand Partnerships organization. Its mission is to optimize Instacart ads revenue and long-term profitability through strategic pricing, inventory management, and data-driven insights. We collaborate with Sales, Marketing, Finance, Product, Insights, Media Analytics, and Legal teams to shape the product roadmap, develop innovative offerings, and provide objective guidance to do what’s best for our company and partners. We also facilitate seamless transactions via our ads deal desk, ensuring mutual success for our clients and sustained growth for our advertising business.
About the Job
- Own monthly incentive pacing and reporting, including: pipeline & budget pacing
- Partner with Marketing to align on iROAS guidelines, budget pacing insights, and exception approvals, which help inform the incentive program(s) managed
- Quarterly and product-level allocation planning for the annual incentive budget
- Build, maintain, and automate dashboards and documentation used by Sales, Marketing, and leadership to track incentive utilization and performance.
- Evaluate and manage yield exceptions, ensuring alignment with Marketing on audience, creative, and structural approvals.
- Create and enforce internal pricing policies and ensure consistent yield governance across all cases.
- Develop and refine pricing frameworks for Off-Platform (OP) partnerships, including TikTok, Pinterest, Google, and The Trade Desk.
- Collaborate with Product, Product Marketing & Strategy teams to package and price new offerings or capabilities
- Provide strategic input on growing AV/JBP value proposition across both on- and off-platform products
About You
Minimum Qualifications
- 6–8+ years in yield management, monetization strategy, pricing, marketplace operations, or digital advertising analytics.
- Expert in data analysis and tools (Tableau, Excel); ability to self-serve large datasets.
- Strong understanding of performance advertising metrics (ROAS, iROAS, CPA, LTV), incentives, discounting logic, and auction dynamics.
- Proven ability to influence senior stakeholders across Marketing, Product, and Sales.
- Strong communication skills, especially in high-visibility forums like WBRs and GTM syncs.
- Experience building scalable processes and cross-functional workflows.
Preferred Qualifications
- Working knowledge of Salesforce system
- Experience with off-platform partnerships (e.g., TikTok, Pinterest, Google, TTD).
- Prior work designing pricing models for managed service offerings or revenue-share ecosystems.
- Understanding of Salesforce workflows, exception case management, and GTM processes.
- Familiarity with marketplace economics and incentive optimization.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
Other facts
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
What you'll do
- The Yield Manager II will own monthly incentive pacing and reporting, manage yield exceptions, and shape pricing models for emerging off-platform partnerships. This role will also provide strategic guidance across GTM initiatives and partner launches.
Ready to join Instacart?
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