Summary
About this role
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
We're looking for a senior media leader to lead one of the largest growth levers at Instacart. This role will own media strategy, budget optimization, and channel execution for full funnel media across an array of channels from traditional linear TV to the latest online platforms. This is a high-impact role for a strategic, results-driven leader who can deliver on aggressive growth goals for a multi-sided marketplace business.
About the Job
- Own the global media budget for Instacart, ensuring optimal allocation and ROI across media channels for both consumer and B2B2C.
- Align media strategy with ambitious B2C and B2B business objectives and long-range planning, navigating complex collaborations across brand, product, and creative teams.
- Define the in-house media agency strategy for our retail media network business.
- Build, mentor, and inspire a high-performing in-house team rooted in strategic thinking, executional excellence, and continuous innovation while advancing our resourcing model to leverage AI and human talent (both in-house and external) to their fullest potential.
- Promote a culture of systems thinking, orchestrating seamless cross-functional alignment and operational rigor between marketing, product, finance, and data teams.
- Champion the systems and tooling required for velocity, quality, and scalable growth: Leverage marketing science, audience insights, and media mix modeling to inform targeting, optimize spend, and improve media effectiveness. Partner with Finance, Data Science, Analytics, and MarTech to advance media measurement, targeting, and spend optimization.
About You
Minimum Qualifications
- 15+ years of leadership experience managing full funnel consumer media strategy and execution with large working budgets across US and Canada.
- Strong leadership presence with the ability to align diverse stakeholders and lead through influence at all levels.
- Deep fluency in performance measurement, including MMM, attribution models, A/B testing, and forecasting with demonstrated experience collaborating with data science, analytics, product, and MarTech teams to drive impact.
- Experience leading embedded agency teams and internal marketers with clarity, urgency, and high expectations.
- Experience leveraging AI and a strong willingness to learn and experiment with AI-driven and agent-based systems to achieve successful full-funnel marketing at scale.
- An expert in both the art and science of media, encompassing creative alignment, campaign planning, channel orchestration, and experimentation. You challenge conventional "best practices," recognize pseudo-science, and take calculated risks to innovate.
- An innovator in the media space with a strong track record of bold strategic initiatives and continuous improvement driven by rigorous experimentation.
- Bias for action and operational rigor—moves quickly, structures clearly, and executes consistently.
Preferred Qualifications
- Preference for experience in retail, consumer tech, and/or marketplace businesses
- Experience with Retail Media Networks and/or B2B2C media buying.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
Other facts
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
What you'll do
- Own the global media budget for Instacart, ensuring optimal allocation and ROI across media channels. Build and mentor a high-performing in-house team while promoting cross-functional alignment and operational rigor.
Ready to join Instacart?
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