Summary
About this role
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation.
We're seeking a Software Engineer for the Paid MarTech pod to own and enhance mobile event tracking in our iOS app, integrate third-party SDKs for attribution and analytics, and build data pipelines that enable marketing teams to measure performance and optimize campaigns across Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio. You'll partner closely with Marketing, Mobile Engineering, and Analytics teams to ensure accurate tracking, attribution, and data flow.
About the Job
- Own and enhance mobile event tracking infrastructure in our iOS app, focusing on third-party SDK integrations (Meta, TikTok, Branch, Braze, Firebase, Google Tag Manager, AdServices, etc.).
- Diagnose and resolve mobile SDK integration issues to support real-time analytics, attribution, and campaign optimization across multiple ad platforms.
- Build and maintain data pipelines using Python and Snowflake, integrating mobile event data with marketing analytics systems for performance measurement and attribution.
- Implement features end-to-end with minimal oversight, writing clean, reusable, well-documented code that follows secure coding practices and team standards.
- Collaborate with marketing teams and third-party channel providers to streamline ad conversions, debug tracking issues, and ensure data accuracy across the mobile funnel.
About You
Minimum Qualifications
- 2–4 years of experience developing and supporting iOS applications, with strong command of Swift and UIKit (Objective-C familiarity a plus).
- Demonstrated success integrating and troubleshooting third-party SDKs (Meta, Firebase, Branch, etc.) for analytics and attribution purposes.
- Experience with event tracking, mobile analytics, and attribution frameworks (e.g., SKAdNetwork, AdServices, App Tracking Transparency).
- Proficiency with Python and SQL for building data pipelines and performing data validation, with familiarity with Snowflake or similar data warehousing platforms.
- Strong organizational skills with ability to deliver complete features independently and manage multiple priorities effectively.
- Effective communicator who can collaborate across marketing, mobile engineering, and analytics teams to understand requirements and deliver solutions.
Preferred Qualifications
- Experience with workflow orchestration tools (Airflow) and data transformation frameworks (DBT) for building marketing data pipelines.
- Hands-on experience managing or working with Google Tag Manager for mobile app tracking and event configuration.
- Understanding of digital marketing concepts and performance marketing KPIs (ROAS, LTV, CAC, CPA, conversion attribution).
- Familiarity with monitoring and analytics tools (Datadog, Sentry, Mode, Amplitude, Mixpanel) for mobile app observability.
- Experience with data privacy and compliance requirements in mobile tracking (GDPR, CCPA, ATT framework).
- Previous experience in a marketing technology, ad tech, or mobile-first e-commerce organization.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
Other facts
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
What you'll do
- Own and enhance mobile event tracking infrastructure in the iOS app, focusing on third-party SDK integrations. Collaborate with marketing teams and third-party channel providers to ensure accurate tracking and data flow.
Ready to join Instacart?
Take the next step in your career journey