The International Brand Experience Senior Manager leads brand growth initiatives, consumer strategy and integrated marketing communications for Jimmy John’s & Baskin-Robbins outside the US. Day-to-day responsibilities leading these key brands for the International team include spearheading strategic cross-functional projects, agency and brand campaign management, developing creative resources and establishing strategic frameworks to support field marketing execution. Projects in this role are intended to support international franchisees and joint venture partners by making a meaningful impact with consumers and driving topline sales, while also ensuring consistency in brand voice across marketing channels and brand extensions. Success in this role requires developing and maintaining strong relationships with key internal stakeholders (International marketing team, regional teams, supply chain, operations, finance, and US brand teams) and fostering external collaboration (franchisees, vendors, agencies). This role demands an individual who is highly organized and detail-oriented at the core, but also skilled at partnering with cross-functional groups to work together to find solutions for complex projects. This position interacts frequently with senior management to provide recommendations and guidance to support and grow the overall Inspire International business.

RESPONSIBILITIES

• Lead briefing, production and development of International creative resources, including agency relationships, brand campaigns, photo shoots, global support tools, and creative library management.

• Lead global consumer and category strategy to support core/flex menu management, product innovation, and marketing calendar development.

• Develop innovative global media strategies to enable market-level execution and build relevancy to connect further with Gen-Z.

• Lead the international merchandise program through creation and deployment of core and seasonal offerings.

• Oversee strategic brand initiatives and day-to-day support of field marketing to ensure successful implementation of brand strategy, regional calendars and creative resources.

• Support business development and new market launch teams with brand-led support strategy to ensure successful international market growth.

• Lead ad hoc projects, presentations, and reports to support the Director, International Brand Experience and Vice President, International Marketing.

EDUCATION QUALIFICATIONS

Minimum- 4 yrs degree

EXPERIENCE QUALIFICATION

• Minimum 7 years marketing experience required
• Restaurant industry relevant experience preferred
• International experience preferred

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• Global Mindset
• Experience with creative and brand campaign development, agency relationships and production management
• Experience with product development, category management and calendar planning
• Detail-oriented with strong analytical, organizational and written & verbal communications skills
• Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment
• Ability to thrive in a fast-paced environment and lead multiple projects simultaneously, while maintain timelines
• Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external
• Self-starter with an energetic personality who can operate with some supervision

DECISION-MAKING AUTHORITY

Authority to lead projects and planning with oversight from the Director, International Brand Marketing

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.