About this role
THE OPPORTUNITY
At ING, we empower people to stay a step ahead. We are redefining banking with technology, customer focus and data-driven teams.
Our Communications, Brand & MarCom department drives growth, reputation and engagement. To support this, we are expanding our Media team.
As Senior Media Manager, you will manage paid media campaigns in the Belgian market, maximize impact and drive client acquisition, working closely with our media and creative agencies. You bring strong expertise in marketing, paid media and data-driven performance analysis.
THE CENTER OF EXPERTISE COMMUNICATION, BRAND & MARCOM
You will report to the Expert Lead, collaborate closely with colleagues in Growth Area, MarCom and Branding teams, and feel comfortable managing a wide range of internal stakeholders. You will be part of the Center of Expertise (CoE) Communication, Brand & MarCom, a team of more than 50 colleagues.
YOUR RESPONSIBILITIES
Lead and define the awareness and consideration campaign media strategy for one or several products, with the goal of optimizing KPIs.
Manage end-to-end campaign execution (briefing, setup monitoring, optimization, reporting) and challenge the media agency across all paid media touchpoints.
Monitor performance campaigns with Performance Media experts, conduct deep-dive analyses, and propose optimizations to meet target KPIs.
Present regular reports, gather best practices and provide actionable recommendations.
Provide feedback to the business on paid media results and growth opportunities.
Define and launch experiments to improve advertising effectiveness.
Advise on future technology capabilities and contribute to shaping the media roadmap.
Collaborate with a variety of stakeholders to optimize campaigns toward defined goals.
WHO ARE WE LOOKING FOR?
Bachelor’s or Master’s degree in marketing or another relevant field.
7–10 years of experience in a media agency or in a media role on the advertiser side.
Proven experience developing and implementing paid media strategies, with hands-on management of both offline and digital campaigns.
Deep knowledge of the Belgian media and publisher landscape.
Strong team player, creative problem solver, always seeking improvements. Continuous optimization mindset with a positive, can-do attitude.
Strong data-driven approach with the ability to extract meaningful insights.
Experience with Adobe Real-Time CDP, Google Marketing Platform (SA360, DV360, CM), Meta/LinkedIn Business Manager and tag managers is a plus.
Ability to engage and manage stakeholders at all levels through clear communication and reporting.
Excellent multitasking, accuracy and prioritization skills in a fast-paced environment.
Excellent spoken and written English.
WHAT WE OFFER YOU
A clear purpose, a unique offering and a competitive, flexible compensation package.
Personal growth opportunities and challenging work with endless possibilities to achieve your ambitions.
An informal, dynamic environment with innovative colleagues supporting your journey.
A progressive and agile way of working where new ideas are valued.
The opportunity to meet key players in the media landscape (publishers, tech companies, leading marketing tools).
If you feel ready for this challenge, please send us your CV and a short motivation letter (max. 300 words).
Other facts
About ING Hubs Romania
ING Hubs Romania offers 130 services in software development, data management, non-financial risk & compliance, audit, and retail operations to 24 ING units worldwide, with the help of 𝐨𝐯𝐞𝐫 𝟐𝟎𝟎𝟎 𝐡𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬, 𝐫𝐢𝐬𝐤, 𝐚𝐧𝐝 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬.
We started out in 2015 as ING’s software development hub, then steadily expanded our range to include more services and competencies. Now we provide borderless services with bank-wide capabilities and 𝐨𝐩𝐞𝐫𝐚𝐭𝐞 𝐟𝐫𝐨𝐦 𝐭𝐰𝐨 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧𝐬: 𝐁𝐮𝐜𝐡𝐚𝐫𝐞𝐬𝐭 𝐚𝐧𝐝 𝐂𝐥𝐮𝐣-𝐍𝐚𝐩𝐨𝐜𝐚.
𝐎𝐮𝐫 𝐭𝐞𝐜𝐡 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐫𝐞𝐦𝐚𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐫𝐞 𝐨𝐟 𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, with more than 1800 colleagues active in Data Management, Touchpoint Channels & Integration, Core Banking, and Global Products.
We enjoy a flexible way of working and a highly collaborative environment, where fair and constructive feedback is encouraged.
For us, impact isn't a perk. It's the driver of our work. We are guided and rewarded by a shared desire to make the world a better place, one innovative solution at a time. Our colleagues make it their job to do impactful things and they love doing it in good company. Do you?
What you'll do
- Lead and define media strategies for awareness and consideration campaigns, optimizing KPIs and managing end-to-end campaign execution. Collaborate with stakeholders and media agencies to monitor performance and propose optimizations.
Ready to join ING Hubs Romania?
Take the next step in your career journey