Senior User Acquisition Manager
full-time•Astana
About this role
Senior User Acquisition Manager
Department: Global Marketing
Employment Type: Full Time
Location: Kazakhstan
Description
We are looking for a data-driven Senior User Acquisition Manager who will own the full UA cycle across regions, channels and products — from strategy and budgeting to execution, analytics and optimization. The role includes managing large budgets, running deep funnel and cohort analyses, leading hypothesis pipelines and A/B testing, driving creative strategy, monitoring competitive insights, collaborating closely with product and analytics teams, and scaling new channels and measurement frameworks including SKAN and Privacy Sandbox.
Responsibilities
- Develop and execute a data driven UA strategy across multiple regions, channels and products with full ownership of performance.
- Lead user acquisition direction for the region: define priorities, growth opportunities, risks and scaling strategy.
- Own the full UA cycle end to end: planning, setup, launch, optimization, analytics and reporting.
- Manage and allocate large budgets efficiently to achieve CAC, ROAS, LTV and payback targets. Build and lead hypothesis pipelines: creatives, bidding strategies, audiences, offers, new channels.
- Conduct deep analysis of funnels, cohorts, retention and unit economics to identify growth levers.
- Run structured A/B tests for creatives, targeting and strategy optimization.
- Monitor the competitive landscape using Sensor Tower, AppMagic, Mobile Action and Ads Library.
- Maintain continuous creative testing and rotation; drive creative strategy and best practices.
- Work closely with product, analytics, BI, and creative teams to align on goals and ensure cross functional execution.
- Develop and optimize SKAN schemas, conversion values and migration strategies under Privacy Sandbox.
- Explore, evaluate and scale new UA channels, tools, technologies and measurement frameworks.
Qualifications
- 3 years of hands-on experience in user acquisition/performance marketing for mobile products.
- Proven experience leading a region or multiple geos: ability to set direction, drive strategy and deliver measurable growth.
- Deep expertise in major paid channels (Meta, Google UAC, TikTok, ASA).
- Experience managing large budgets and optimizing towards CAC, ROAS, LTV and payback. Strong analytical mindset: confident with funnel diagnostics, cohorts, financial metrics and unit economics.
- Advanced knowledge of MMPs and attribution models (CTIT, SRNs, re attribution, SKAN, Privacy Sandbox). Confident working with BI tools (Looker, Tableau) and advanced Google Sheets.
- Ability to drive cross functional work with product, analytics, BI and creative teams.
- Strong communication and presentation skills.
- Fluent English for cross regional interaction.
- High ownership, independence in decision making and proactive problem solving.
- Ability to operate in a dynamic environment and pull the UA function as the leading expert.
Conditions & Benefits
- Health insurance with oncology coverage and life insurance included
- Hybrid work mode and flexible schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services, including psychological, financial, and legal support
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment
- Fitness club membership discount
Other facts
Tech stack
User Acquisition,Performance Marketing,Data Analysis,A/B Testing,Creative Strategy,Budget Management,Funnel Analysis,Cohort Analysis,Attribution Models,Cross Functional Collaboration,Communication Skills,Problem Solving,Dynamic Environment Adaptability,Mobile Marketing,Analytics Tools,MMPs
About inDrive
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 390 million times, and has been the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in 1065 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Team size: 1,001-5,000 employees
Website: http://www.inDrive.com
LinkedIn: Visit
Industry: IT Services and IT Consulting
What you'll do
- The Senior User Acquisition Manager will develop and execute a data-driven user acquisition strategy across multiple regions and channels. This includes managing budgets, conducting analyses, and collaborating with various teams to optimize performance.
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Frequently Asked Questions
What does a Senior User Acquisition Manager do at inDrive?
As a Senior User Acquisition Manager at inDrive, you will: the Senior User Acquisition Manager will develop and execute a data-driven user acquisition strategy across multiple regions and channels. This includes managing budgets, conducting analyses, and collaborating with various teams to optimize performance..
Why join inDrive as a Senior User Acquisition Manager?
inDrive is a leading IT Services and IT Consulting company.
Is the Senior User Acquisition Manager position at inDrive remote?
The Senior User Acquisition Manager position at inDrive is based in Astana, Kazakhstan. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior User Acquisition Manager position at inDrive?
You can apply for the Senior User Acquisition Manager position at inDrive directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about inDrive on their website.