About this role
Senior Product Marketing Manager
Department: Global Marketing
Employment Type: Full Time
Location: Cyprus
Description
Responsibilities
- Own end-to-end CRM strategy across lifecycle stages to drive activation, engagement, retention, and monetization.
- Develop, launch, and optimize multi-channel communication flows (push, email, in-app, SMS, WhatsApp) based on behavioral and predictive signals.
- Partner with Product, Data, ML, and MarTech teams to design experiments, build new CRM capabilities, and scale AI-driven personalization.
- Analyze performance using LTV, uplift, incrementality, and cohort metrics to identify high-impact growth opportunities.
- Manage CRM roadmap and execution for global markets, ensuring timely delivery, cross-team alignment, and measurable business impact.
Qualifications
- 5 years in CRM/lifecycle marketing in high-growth digital products (marketplaces, mobility, delivery, or fintech preferred).
- Strong expertise in segmentation, messaging logic, experimentation frameworks, and multi-channel communication orchestration.
- Hands-on experience with CRM/ESP/CDP platforms (Braze, Bloomreach, or similar) and solid understanding of MarTech architecture.
- Data literacy: SQL or analytical tools proficiency, ability to interpret models, and experience working with predictive/ML-based targeting.
- Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and deliver measurable revenue or retention impact.
Conditions & Benefits
- Stable salary, official employment
- Health insurance
- Hybrid work mode and flexible schedule
- Access to professional counseling services, including psychological, financial, and legal support
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment
Other facts
About inDrive
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 390 million times, and has been the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in 1065 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
What you'll do
- The Senior Product Marketing Manager will own the end-to-end CRM strategy to drive activation, engagement, retention, and monetization. They will develop and optimize multi-channel communication flows and manage the global CRM roadmap for measurable business impact.
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