About this role
Senior ASO Specialist
Department: Global Marketing
Employment Type: Full Time
Location: Kazakhstan
Description
We’re looking for a Senior ASO Specialist to drive our global app growth and improve store visibility across key markets. You’ll shape ASO strategy, run experiments, work closely with regional teams, and use data to unlock meaningful organic performance gains.
Key Responsibilities
- Develop and execute ASO strategy for key countries across the App Store and Google Play
- Optimize metadata and visual assets based on analytics, experimentation, and market insights
- Run and analyze A/B tests (Google Play Experiments, Product Page Optimization)
- Manage app store localizations and coordinate updates with regional marketing teams
- Conduct competitor analysis and keyword research to identify growth opportunities
- Build, maintain, and present regular ASO performance reports
Skills, Knowledge & Expertise
- 3+ years of experience in ASO for global markets
- Proven ability to develop and scale ASO strategy across multiple countries, increasing organic installs and improving conversion rates
- Strong understanding of App Store and Google Play algorithms, ranking factors, and optimization principles
- Hands-on experience with A/B testing, keyword research, creative optimization, and metadata iteration
- Proficiency with ASO tools such as AppTweak, MobileAction, AppFollow, Sensor Tower, or similar
- Data-driven mindset, strong analytical skills, and the ability to translate insights into practical growth actions
Job Benefits
Hybrid work mode and flexible schedule
Access to professional counseling services including psychological, financial, and legal support
Discount club membership
Diverse internal training programs
Partially or fully paid additional training courses
All necessary work equipment
Other facts
About inDrive
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 390 million times, and has been the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in 1065 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
What you'll do
- The Senior ASO Specialist will develop and execute ASO strategy for key countries across the App Store and Google Play. They will also optimize metadata and visual assets based on analytics and market insights.
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