Media&PR Domain Global Director

Department: Impact

Employment Type: Full Time

Location: Cyprus

Description

Key Responsibilities

• Design and implement a comprehensive impact content strategy, including systems for tracking viral and trend-setting content.
• Scout and acquire impactful films, videos, multimedia and creative art projects aligned with inDrive’s social mission.
• Lead co-production initiatives with filmmakers, digital creators, and cultural artists to produce innovative impact-driven campaigns

• Integrate artistic interventions such as public art installations, music collaborations, and performance art into storytelling strategies to amplify messages and reach new audiences.
• Conceptualize cross-platform campaigns that blend media content with physical and cultural experiences, activating communities both online and offline.

• Build a non-commercial global distribution network spanning multiple platforms (digital, OTT, broadcast, social media, cultural spaces and influencers).
• Partner with influencers, cultural institutions, and art communities to expand reach and drive engagement globally.

• Establish high-value partnerships with influencers, media platforms, cultural organizations, and global NGOs to amplify storytelling impact.
• Collaborate with advocacy, other impact teams and local NGOs to align media efforts with systemic change initiatives.

• Conduct market research and trend analysis to identify high-potential themes, topics, and content creators.
• Integrate audience analytics into decision-making to ensure resonance and measurable social outcomes.

• Oversee end-to-end execution of media projects, from concept to launch, ensuring quality, timeliness, and mission alignment.
• Coordinate across internal teams and external partners to deliver world-class impact campaigns.

• Define KPIs for impact media performance and collaborate with analytics teams to track success, learn, and iterate.
• Produce impact reports and case studies showcasing results and learnings for internal and external stakeholders.

Skills, Knowledge & Expertise

• Global Impact Media & Art Strategy: A scalable framework for acquiring, producing, and distributing mission-driven creative content with measurable social impact goals.
• High-Impact Media Portfolio: Acquisition and distribution of leading impact films, videos, and campaigns across priority themes (e.g., climate, education, non-violence, equality).
• Global Distribution Network: Partnerships and agreements with streaming platforms, broadcasters, NGOs, and influencers to reach 1B+ people worldwide.
• Impact Measurement Dashboard: Data-driven reporting system to assess engagement, influence, and behavioral change outcomes.

• Visionary Leadership: Ability to set bold directions for impact storytelling and inspire diverse stakeholders globally.
• Media Industry Expertise: Deep knowledge of content ecosystems, production pipelines, and distribution strategies, including OTT, broadcast, and social platforms.
• Creative Innovation: Expertise in storytelling, public art, music, and performance as tools for social change.
• Impact Orientation: Strong understanding of mission-driven media and its role in driving cultural and behavioral change.
• Strategic & Analytical Thinking: Proficient in using data and trend insights to guide content strategy and decision-making.
• Collaboration & Influence: Skilled at building trust-based partnerships across media, creative industries, NGOs, and tech platforms.
• Execution Excellence: Proven track record of managing complex projects and delivering measurable results in fast-paced environments.
• Cultural Fluency & Emotional Intelligence: Ability to navigate sensitive topics and diverse cultural contexts with empathy and impact.

Job Benefits

• Health insurance with oncology coverage and life insurance included
• Hybrid work mode and flexible schedule
• The possibility to work worldwide, provided all the necessary documents are in place
• Access to professional counseling services, including psychological, financial, and legal support
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment
• Fitness club membership discount