About this role
Driver Acquisition Manager
Department: Global Marketing
Employment Type: Full Time
Location: Kazakhstan
Description
Key Responsibilities
- Create and own the global digital strategy for driver acquisition.
- Scale digital driver acquisition channels while keeping DAC under control.
- Drive incremental growth without cannibalizing organic traffic.
- Build strong collaboration with regional digital marketing managers and driver operations teams, making sure plans and execution are aligned.
- Design and run A/B tests across channels, creatives, targeting, and optimization and confidently scale what works.
- Keep experiments and creative rotations flowing, together with Creative and Marketing teams.
- Make results clear and transparent for all driver teams.
Qualifications
- 3 years of experience in user acquisition or performance marketing.
- Solid understanding of major paid acquisition channels (Meta, Google, ASA, TikTok, etc).
- Experience with mobile apps and app specific marketing.
- Good knowledge of mobile attribution and analytics, plus hands on experience with MMPs (AppsFlyer, Adjust) and platforms like Firebase.
- Practical experience designing and analyzing UA tests.
- Data driven mindset and strong analytical skills (youll be testing, learning, and scaling a lot!)
- Strong project management skills (youll be driving plenty of cross functional collaboration)
- English at Upper Intermediate level or higher (our teams are truly global, and most meetings are in English).
Conditions & Benefits
- Stable salary, official employment.
- Health insurance.
- Hybrid work mode and flexible schedule.
- Access to professional counseling services including psychological, financial, and legal support.
- Discount club membership.
- Diverse internal training programs.
- Partially or fully payed additional training courses.
- All necessary work equipment.
Other facts
About inDrive
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 390 million times, and has been the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in 1065 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
What you'll do
- The Driver Acquisition Manager will create and own the global digital strategy for driver acquisition while collaborating with regional managers and operations teams. The role involves scaling digital channels and driving growth without cannibalizing organic traffic.
Ready to join inDrive?
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