Role Purpose

Support strategic and tactical marketing issues for Relationship Marketing and/or a specific Brand Marketing or Business department by providing analytical consulting on operational and program structure issues for the frequency program. Provide recommendations on consumer targeting through the statistical modeling of customer behavior.

Key Accountabilities

• Based on analytical objectives from business functional areas (Marketing, Sales, Reservations, Franchise Services, Field Marketing), utilize campaign management, data mining software, and statistical/computational methods to analyze results of direct marketing testing in frequency and non-frequency applications.
• Build statistical models of customer behavior and business processes and make recommendations for enhancements to the marketing database from an information needs perspective.
• Prepare presentations to marketing managers based on interpretation of data analysis to report findings and make recommendations based on results. 
• May also develop content for formal Analytical Skills training courses for marketing managers.
• Apply analytical techniques to one or more disciplines. .
• Select and use appropriate software to effectively analyze data. 
• Compile and analyze information.

Key Skills & Experiences

Education

Bachelor’s or Masters Degree in Quantitative Discipline or an equivalent combination of education and work related experience.

Experience

• 4 to 7 years progressive work related experience in relational decision-support databases and consulting in the analytics discipline with demonstrated proficiency and understanding in one or more functions related to the position. Technical Skills and Knowledge
• Demonstrated quantitative/computational skills.
• Demonstrated proficiency with statistical techniques for post promotion analysis and response modeling.
• Demonstrated knowledge of multivariate techniques.
• Demonstrated proficiency developing queries in order to transform data from relational and flat-file database structures.
• Demonstrated experience with statistical software (SAS) and on-line analytical processing tools. 
• Demonstrated experience programming in a modern programming language. Working knowledge of SQL.
• Demonstrates clear, concise, and succinct communication skills, including adapting both verbal and written communication to the needs and level of the user.

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.  We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.