Marketing Specialist- Mandarin Speaking

【About HungryPanda】

Founded in 2017, HungryPanda is currently the largest overseas Asian food delivery platform. Starting in Nottingham, U.K., HungryPanda has expanded to more than 80 cities in 10 countries: the U.K., France, Italy, the U.S., Canada, Australia, New Zealand, Japan, South Korea and Singapore. Currently, HungryPanda works with over 80,000 riders, 100,000 merchants and serves over 6 million users worldwide

Marketing Specialist –（Boston）

Job Responsibilities

Offline Promotion & Cross-Industry/Student Partnerships

• Lead and execute field marketing activities in residential areas, office buildings, and commercial districts to enhance brand visibility and drive new user registrations.
• Recruit, train, and manage part-time promotional teams; set daily tasks and monitor execution performance.
• Initiate and maintain partnerships with local student unions, community organizations, and businesses to expand brand influence (prior experience with student unions/business development preferred).
• Plan and execute offline marketing campaigns, aiming to increase Daily Active Users (DAU) and First Time Users (FTU), as well as improve second-order and repeat purchase rates.
• Adjust marketing strategies and field pitch scripts based on real-time user feedback to optimize performance and user experience.
• Manage local marketing resources, including adjusting in-app banner placements and promotions for maximum exposure.
• Build and maintain a local user database to enhance user relationships, improve loyalty, and foster word-of-mouth promotion.

User Community Operations & Activity Execution

• Operate and engage local user communities to improve activity and retention through customized user strategies.
• Coordinate with cross-functional teams to roll out marketing initiatives, aligned with regional business goals.
• Monitor local competitor trends and market dynamics, and provide actionable optimization suggestions.

Job Requirements

• Experience in offline promotion, cross-industry collaboration, or student organization partnerships is highly preferred.
• Familiar with user growth, retention, and conversion metrics (DAU, FTU, repeat purchase, etc.).
• Strong team management, communication, and organizational skills; capable of independently managing a field team and executing campaigns.
• Sharp market awareness and adaptability; able to tailor local strategies dynamically.
• Outgoing, proactive personality with strong stress tolerance; able to work under pressure with high-intensity field tasks.
• Must be based in or near Philadelphia or Edison, (base in any of the two is acceptable), with occasional travel to the other locations.
• A valid driver’s license.

市场专员（波士顿）

岗位职责

线下推广与异业/学联合作

• 负责住宅区、写字楼、商圈等区域的地推执行，提升品牌曝光和新用户注册。
• 招募、培训并管理地推兼职人员，制定每日任务，监督执行效果。
• 拓展并维护与本地学生会、社区组织、商户等的合作关系，扩大品牌影响力（有学生会或商户合作经验者优先）。
• 组织、策划并执行线下拉新活动，提升日活（DAU）、首单用户（FTU）、二单率和复购率等核心指标。
• 根据用户反馈优化地推话术与策略，提升用户体验与转化率。
• 管理本地站内资源位（如banner、推广入口等），配合线上运营策略。
• 建立并维护本地用户数据库，强化用户关系，提升品牌口碑与用户黏性。

社群运营与活动落地

• 管理本地社群，提高用户活跃度和留存率，并根据用户画像制定社群运营策略。
• 跨部门协作，推进市场活动落地，配合市场经理完成地区业务目标。
• 关注本地市场环境和竞品动态，提出优化策略建议。

任职要求

• 有线下地推、异业合作、学生会或本地资源对接经验者优先；
• 了解用户增长、留存与转化等指标，有一定数据敏感度；
• 较强的沟通能力、组织能力与团队管理能力，能独立带队执行任务；
• 市场嗅觉敏锐，思维灵活，能够快速根据本地情况调整策略；
• 性格外向，积极主动，抗压能力强，能够接受高强度地推工作；
• 有车最好，具备合法驾照。