Position Type:                 Full-Time

Department:                   Corporate Marketing

Work Location:               North York Office:

20 Norelco Drive, North York, ON M9L 2X6

Work Arrangement:       Hybrid: 4 Days per Week On-Site

Work Hours:                    Monday-Friday, 8AM-5PM

At LG, we create Innovation for a Better Life. 

We design products and services that make life better, easier, and more enjoyable. Whether it’s through smart functionality, design, or innovative technology, our home appliances, including kitchen, laundry and lifestyle solutions, media entertainment products including televisions, sound bars, projectors, computer monitors and laptops, to cutting-edge business solutions in IT, digital signage, and HVAC, we’re driven by one simple idea: to make Life Good. 

As a global leader in consumer electronics, LG is committed not only to enriching the lives of our customers, but also to create rewarding experiences for our employees. We offer meaningful challenges, continuous learning opportunities, and a workplace culture that recognizes collaboration and rewards excellence.  

Across our global network, LG employees share a common mission: to bring the Life’s Good promise to our customers by creating a better life for people, and a better future for our planet through our smart life solutions. Our relentless drive for innovation, combined with our culture of challenge and change, enables us to lead in today’s dynamic market. 

At LG, Life’s Good. 

The successful incumbent will be responsible for the end-to-end brand management responsibility of LG’s premium and emerging home appliance product lines associated to brands: Signature Kitchen Suite (SKS), LG STUDIO, LG Styler, and CordZero (Vacuum).

PRINCIPAL RESPONSIBILITIES:

Brand Leadership 

• Plan, develop, and implement the brand strategy and marketing plans associated with the Signature Kitchen Suite line-up of luxury appliances within the Canadian marketplace
• Further elevate LG’s brand profile within the Home Appliance industry in Canada
• Establish and grow the Signature Kitchen Suite, LG STUDIO, and CordZero brands nationally across Canada
• Effectively market Signature Kitchen Suite, LG STUDIO and CordZero Home Appliance products to defined target segments
• Develop marketing plans to leverage existing or potential opportunity Partnerships consistent with the Home Appliance brands

Brand Execution 

• Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business to increase revenues and market share
• Execute an annual marketing campaign designed to increase revenues, increase market share, and increase brand awareness
• Ensure all product touchpoints to the consumer are consistent with the company’s corporate guidelines and brand position
• Create a branding strategy that leverages the core strengths of the brand while positioning it for future growth
• Oversee production of creative content

Trade Marketing

• Direct co-branded marketing programs with retailers and dealers
• Build relationships with retailers and dealers to develop and amplify marketing campaigns
• Provide final approval on all co-branded creative assets
• Complete store visits on a quarterly basis

Relationship Management

• Effectively manage Creative, Media, and Public Relations agency relationships in order to ensure brand and message alignment, timely execution of initiatives
• Succinct completion of Creative, Media, and Public Relations agency briefings with the support of other internal stakeholders in order to ensure the campaign purpose, target customers, timelines and expected results are commonly understood
• Work with Product Managers to understand new product launches
• Develop and foster relationships with industry/influencer experts to support the Business Units
• Collaborate with in-store marketing manager to develop marketing materials, including brochures, promotional and activities, advertising, store posters, packaging, and other relevant materials

Planning

• Own the annual Signature Kitchen Suite, LG STUDIO, LG Styler and CordZero (vacuum) marketing budget process
• Set, track, and report on marketing performance metrics that demonstrate marketing ROI and customer engagement
• Collaborate and develop direct marketing communications content
• Collaborate and develop activities related to advertising, public relations, sponsorships, tradeshows, and sales support
• Direct product launches including marketing messages, product reviews and article placements

Analysis

• Gather relevant data for customer segments and actively monitor and analyze this data to refine marketing strategy and generate consumer insights
• Management of budget and processing of invoices on a monthly basis

KNOWLEDGE, SKILLS, AND ABILITIES: 

• Bachelor’s degree in Business, with focus in Digital Marketing, or other relevant discipline
• Minimum of 7-10 years of brand management experience with demonstrated record of positive business results
• Expert knowledge of the Premium Canadian Home Appliance industry is an asset 
• Prior experience managing and energizing a broad range of advertising, media, promotion, and Public Relations agencies
• Consumer marketing experience, specifically in the areas of targeting, brand strategy and positioning, concept development and testing, marketing plan development, execution and post-analysis, testing, evaluating and advocating breakthrough new marketing programs
• Strong relationship management skills, both internal and external, including the ability to respond effectively to the most sensitive inquiries or complaints
• Strong analytical skills in applying principles of logic or scientific thinking, including advanced mathematical concepts, to a wide range of intellectual and practical problems
• Superior language skills in making effective and persuasive speeches and presentations on controversial or complex topics to senior management, board of directors and other entities
• Ability to pivot quickly in response to changing market dynamics and competitive activities
• Ability to prioritize multiple product categories within the business
• The ability to professionally grow into broader responsibilities
• A track record of leading marketing efforts in a customer service-oriented environment
• History of presenting a fresh perspective to existing industries and products
• Some domestic and international travel required (subject to prevailing regulations)

Note: This posting is for an existing vacancy.  The expected base salary range for this position is $76,000.00 - $105,000.00.  Actual total compensation may include variable incentive pay.  The determination of an applicant's base salary is based on the applicant's skills, competencies, location, and unique qualifications.

This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:

It is the candidate’s sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG’s Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.

LG Electronics Canada, Inc. thanks all candidates for their interest, however, only those selected to continue in the process will be contacted.