About this role
POS-31264
This is a full-time position.
As Lead Regional Marketer for DACH, you will be the primary marketing liaison and strategic partner to our German sales and customer success teams while serving as the regional marketing pod champion to drive pipeline growth through high-impact field marketing programs. This role combines sales partnership, cross-functional coordination, and hands-on event execution to ensure HubSpot's marketing programs achieve maximum impact in the German market.
Reporting to the Senior Manager of Field Marketing, EMEA, you will own the sales-marketing relationship in Germany, oversee the German marketing pod (working alongside Revenue Marketing and Integrated Marketing colleagues). You'll be the go-to marketer who sales leaders turn to daily, the pod connector who drives unified execution, and the event expert who brings programs to life across Germany
Responsibilities:
Sales Partnership & Regional Coordination:
- Serve as the primary daily marketing contact for German sales and customer success teams, building deep relationships with regional leaders and maintaining consistent communication on pipeline opportunities and market dynamics
- Act as team lead for the DACH regional pod, coordinating with cross-functional team members to ensure unified campaign execution and continuous alignment
- Act as the regional market intelligence hub, gathering and sharing competitive insights, customer feedback, and emerging trends that inform marketing strategy and sales enablement
- Manage event invitation processes, sales participation coordination, and SLA commitments while ensuring seamless sales-marketing collaboration
Field Marketing Execution:
- Oversee and execute all in-person events in Germany, including HubSpot-owned events (Connect, Engage, Delight, Exchange programs), third-party sponsorships, and tradeshow activations
- Drive end-to-end event management, from venue selection and vendor coordination to speaker recruitment, customer panel programming, and post-event follow-up
- Manage tradeshow presence and booth experiences, ensuring compelling activations that generate qualified leads and strengthen brand presence at key industry events
- Execute field activations, including prospect lunches, brand moments, and regional sales events that strengthen customer relationships and drive pipeline
- Produce localised German content for events, including presentations, booth assets, and promotional materials
Market Expertise & Strategic Insights:
- Maintain deep knowledge of the DACH B2B SaaS market, including competitive landscape, buyer preferences, and regional business dynamics
- Translate market intelligence into actionable insights for pod colleagues and sales teams, ensuring programs resonate with Germanaudiences
- Track and report subregional performance metrics (deals, pipeline, MRR) and optimise field marketing programs based on data-driven insights
Qualifications:
- Ideally, 9+ years of proven experience in the B2B SaaS field marketing with demonstrated success in building and maintaining sales relationships
- Track record of coordinating cross-functional teams and driving alignment across marketing functions
- Deep understanding of the German market, including competitive landscape, customer behaviors, and regional business nuances
- Exceptional hands-on event execution and project management skills, with experience managing multiple simultaneous programs, including tradeshows
- AI-fluent: Comfortable leveraging AI tools to enhance productivity, content creation, and campaign execution
- Native German fluency with excellent English for cross-regional collaboration
- Strong relationship-builder who thrives as a partner to sales leaders
- Self-starter with meticulous attention to logistics, vendor management, and execution details
- Data-oriented mindset with the ability to track attribution and demonstrate ROI
We welcome diverse perspectives and encourage applicants to apply even if their experiences don't perfectly align with every requirement.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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Other facts
About HubSpot
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
HubSpot's award-winning culture has been recognized by Glassdoor, Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code.
HubSpot is a hybrid company with employees working fully remotely, from an office, or a mix of the two. We are headquartered in Cambridge, MA with offices in Amsterdam, Berlin, Bogota, Dublin, Ghent, London, Madrid, Paris, San Francisco, Singapore, Sydney, Tokyo and Toronto.
To learn more about HubSpot, visit www.hubspot.com and to join our team, visit www.hubspot.com/careers
What you'll do
- The Lead Regional Marketer will serve as the primary marketing contact for German sales and customer success teams, driving pipeline growth through field marketing programs. This role involves coordinating cross-functional teams and executing in-person events to enhance brand presence and generate qualified leads.
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