About this role
About the Role
HubSpot is searching for a strategic and empathetic design leader to join our User Experience organization and drive the vision for our Upmarket segment — a rapidly growing customer base that represents HubSpot’s highest-value opportunity. The Director of UX for Upmarket will shape how larger and more complex businesses experience HubSpot, leading a talented team of designers to create intuitive, powerful, and scalable solutions that help our customers grow.
This role sits at the intersection of design craft, strategy, and business impact. You’ll partner closely with Product, Engineering, and Research leadership to set the long-term vision for how HubSpot serves Upmarket customers and ensure that the experience quality meets the same high bar that defines our product-led growth model.
What You’ll Do
- Lead and scale a team of experienced product designers (and researcher) responsible for end-to-end experience design across the Upmarket product area.
- Shape the UX strategy for the Upmarket customer journey — balancing enterprise-grade needs with HubSpot’s hallmark simplicity.
- Partner cross-functionally with Product, Engineering, and Research to define objectives, prioritize opportunities, and drive clarity from complexity.
- Evolve our admin experience and other key surfaces that support enterprise-level governance, access management, data privacy, and multi-user collaboration.
- Champion design quality and craft — coaching designers to deliver consumer-grade experiences while solving enterprise-scale problems.
- Establish systems and frameworks that help teams work efficiently across multiple product lines and customer contexts.
- Build team health and culture, ensuring a strong sense of belonging, purpose, and professional growth across distributed teams (US East Coast + EMEA).
- Represent the customer in strategic discussions and help influence executive decisions with clear storytelling and design insight.
What You’ll Bring
- Experience managing design managers, senior ICs and user researchers
- Experience leading design in B2B SaaS, ideally within commerce, platform, or administrative systems for mid-market to enterprise customers.
- Fluency in platform design and information architecture, able to connect systems thinking with human-centered execution.
- Strong strategic acumen — able to balance long-term vision with near-term delivery and business outcomes.
- Technical fluency — comfortable working in complex technical domains, collaborating closely with engineers, and understanding platform constraints.
- Track record of coaching high-performing designers to elevate craft, clarity, and impact.
- Ability to thrive in ambiguity, bringing structure to complex problems while maintaining empathy and creativity.
Why This Role Matters
HubSpot’s goal is to grow from a $1B to $2B+ business by 2028, and Upmarket customers are key to achieving that vision. These customers drive the majority of our revenue, represent higher retention, and have significantly greater lifetime value.
This leader will have direct impact on how we evolve our product offering and experience to meet the sophistication, governance, and scale needs of our fastest-growing segment.
You’ll be joining at a time when the Upmarket product experience is maturing — ripe for innovation, definition, and leadership. This is a rare opportunity to shape the future of HubSpot’s most strategically important user base and guide a passionate, talented team doing their best work.
About UX at HubSpot
HubSpot’s UX organization is a diverse and distributed group of 250+ designers, researchers, and content strategists building consumer-grade experiences for millions of business users.
We work in close partnership with our Product and Engineering peers, grounded in shared ownership, data-driven insight, and a belief that the best design is both usable and delightful.
We invest deeply in our people — building healthy, inclusive teams and ensuring every designer has the autonomy and support to solve real customer problems at scale.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.
Other facts
About HubSpot
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
HubSpot's award-winning culture has been recognized by Glassdoor, Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code.
HubSpot is a hybrid company with employees working fully remotely, from an office, or a mix of the two. We are headquartered in Cambridge, MA with offices in Amsterdam, Berlin, Bogota, Dublin, Ghent, London, Madrid, Paris, San Francisco, Singapore, Sydney, Tokyo and Toronto.
To learn more about HubSpot, visit www.hubspot.com and to join our team, visit www.hubspot.com/careers
What you'll do
- Lead and scale a team of experienced product designers responsible for end-to-end experience design across the Upmarket product area. Shape the UX strategy for the Upmarket customer journey while partnering cross-functionally with Product, Engineering, and Research.
Ready to join HubSpot?
Take the next step in your career journey