About this role
If you are looking to excel and make a difference, take a closer look at us…
Functional (job responsibilities)
- Devise marketing campaigns with the aim of acquiring new CASA customers.
- Identify and secure partnerships for purpose for cross-selling
- Manage all aspects of the assigned segment and its various stakeholders.
- Build new services and products to fit the needs of the segment
- Manage the procedure, implementation, tracking and measurement of marketing campaigns. Brief and oversee the work of internal and external agencies, such as designers, webpage developers, who will deliver much of the campaign activity.
- Work within a budget and report any overspend. Write, edit and proofread copy for promotional materials within marketing campaigns.
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs. Maintain regular measurement of the ROI of campaigns.
- Ensure accuracy of marketing materials and provide formal sign off if necessary. Improve new campaigns using data and feedback from existing and previous projects
- Administer any promotional webpage(s).
- Keep abreast of current trends in marketing.
- Ensure that the HLB’s brand and identity is adhered to in campaigns and in all communication channels.
- Ensure compliance with BNM, PIDM and relevant guidelines and all dealings with customers
Managerial (team/group responsibilities)
- To put our customers first, strategize end-to-end process and project possible implications
- Provide constructive advice, products and services and always act with the highest level of integrity
- Promote teamwork and treat our teammates with respect
- To embed open communication, transparency & fairness
Organizational (organizational responsibilities)
- Responsibility to our franchise – put HLB’s long term interests ahead of our short-term gain
- Respect the HLB culture and take an active role in the communities
- Provide superior results for our shareholders
Jobholder Requirements
Education/Qualification
- Bachelor’s Degree in Marketing / Business / Mass Comms or related field
- Strong marketing skills with analytical & financial background
- Good written and oral command in English and Chinese (preferably)
Experience
- Exceptional communication and project management skills
- In-depth knowledge of running consumer campaigns
- Ability to manage several marketing campaigns simultaneously
- Experience in managing budget plans and developing business cases
Special Skills
- Sensitive to competitors market intelligence
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Other facts
About HLB
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.
What you'll do
- The Manager, Partnership & Campaigns will devise marketing campaigns to acquire new CASA customers and manage partnerships for cross-selling. They will oversee campaign implementation, track results, and ensure compliance with relevant guidelines.
Ready to join HLB?
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