About this role
If you are looking to excel and make a difference, take a closer look at us…
Executive Analytics (Business Campaign) is responsible for driving sales growth and profitability by providing strategic analytical support to product teams. This involves translating business needs into data models, formulate clear insights for management, and possess expertise in Leads, Channel, and Campaign Management to optimize marketing effectiveness. This role will report to the Assistant General Manager of Business Campaign & Analytics.
Key Responsibilities and Accountabilities
Functional (job responsibilities)
Apply quantitative methods to manage and analyze large datasets, conduct analysis, formulate insights, and summarize findings for management.
- Utilize SQL, SAS, R, Python, and other analytical tools to design analyses and measure key metrics.
- Use data mining techniques and programming skills to build analytics models to identify business opportunities and improve predictive ability.
- Support product teams to identify acquisition and sales growth opportunities and develop strategies to increase sales, profitability, customer retention, and cross-sell through marketing campaigns & analytics.
- Translate business requirements into conceptual, logical, and physical data models. Must also understand and articulate the processes, concepts, and components of Leads, Channel & Campaign Management.
Jobholder Requirement
- Malaysian citizen
Education/Qualification
- Degree in Actuarial studies, Mathematics/Statistics, Computer / Information Science or related disciplines.
Experience- Experience/ Exposed to SQL (Beginner to Intermediate) preferred.
- Experience/ Exposed to Tableau & Datawarehouse environment preferable but not mandatory.
- Strong analytical skills, highly numerate with strong critical thinking ability.
- Highly adaptable through continuous learning.
- Organizational and time-management skills.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Other facts
About HLB
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.
What you'll do
- The Executive, Analytics (Business Campaign) is responsible for driving sales growth and profitability by providing strategic analytical support to product teams. This includes applying quantitative methods to analyze large datasets and formulating insights for management.
Ready to join HLB?
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