We’re looking for an Email Marketing Specialist to take full ownership of email marketing for a growing personal finance coaching brand. This is a hands-on role focused on execution, systems, and performance, not surface-level newsletters or ecommerce blasts.

You will be responsible for fixing deliverability issues, running consistent campaigns, improving copy and sequencing, and ensuring leads move cleanly from inbox to booked appointments. This role is ideal for someone who enjoys diagnosing messy email systems, tightening operations, and turning underperforming programs into reliable growth channels.

If you are confident owning email end to end and want a role where solid fundamentals will clearly outperform the status quo, this role is a strong fit.

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you’re most productive
• High ownership role with clear impact on revenue and bookings
• Long-term opportunity across multiple brands and projects

Email System Ownership and Deliverability

• Own the email infrastructure and sending setup inside Go High Level or equivalent platforms
• Diagnose and fix deliverability issues including spam placement and sender identity problems
• Set up and maintain proper domains, authentication, and sending best practices
• Recommend improvements or tool changes based on cost, reliability, and scalability

Campaign Execution and Lead Nurture

• Manage inbound leads and nurture them through email to booked calendar appointments
• Run ongoing email campaigns with a target cadence of approximately three emails per week
• Ensure correct segmentation across prospects, active clients, and former clients
• Monitor booking flows and ensure email to calendar conversion works reliably

Email Copy and Messaging Strategy

• Review, improve, and write email copy where needed
• Optimize existing sequences and campaigns for clarity, trust, and conversion
• Ensure emails reflect a consistent brand voice rather than individual senders
• Balance educational, trust-building, and conversion-focused messaging

Cross-Team Coordination and Ownership

• Act as the main point person for all email-related execution
• Coordinate with internal marketing and leadership teams to reduce errors and confusion
• Take full responsibility for email performance without heavy oversight

Scalability Across Brands

• Start by owning email marketing for one core brand
• Expand support to additional brands, lists, or projects over time
• Reuse systems and processes to scale efficiently across multiple properties

• 3 to 6+ years of experience in email marketing, lifecycle marketing, or email operations
• Strong knowledge of email deliverability, sender reputation, and inbox placement
• Hands-on experience with CRMs or email platforms such as Go High Level, Salesforce, or similar
• Confidence owning email strategy, execution, and troubleshooting independently
• Experience with list segmentation, campaign QA, and operational accuracy
• Strong written English and comfort improving or writing email copy

Nice to Have

• Experience working with coaching, education, or service-based brands
• Background managing email programs tied to bookings rather than ecommerce purchases
• Experience scaling email systems across multiple brands or audiences
• Portfolio or examples of email programs you have owned and improved

• Start at part-time 20 hours per week, with a clear path to 40 hours per week after one or two months

Please include:

Only candidates who submit examples and a Loom video will be considered.

If you enjoy fixing broken email systems, taking ownership of execution, and turning consistent email fundamentals into booked appointments and revenue, this role offers clear impact, autonomy, and long-term growth.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.