Key Responsibilities

• Reporting to VP, Marketing; independently work with and manage media and creative agencies to plan, execute, and manage digital marketing for Credit Card Usage and General Insurance.
• Responsible to work with media agency to review, monitor and optimize marketing performance for SEM, Paid Media advertising
• Responsible to work with creative, media and advertising agencies to create and adapt creative marketing assets for paid and owned media channels
• Create and maintain a marketing calendar to deliver targeted marketing campaigns
• Monitor campaign progress, effectiveness and conduct post-campaign evaluation for future improvements
• Identify, analyse, and measure trends and content to assess how well advertising assets are performing and suggest ideas to improve current performance
• Manage budget and track expenses in accordance with the department’s guidelines
• Execute marketing events and coordinate with internal/external stakeholders to ensure smooth implementation of deliverables
• Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives
• Ensure all activities adhere to established marketing processes and policies and reinforce the brand values

Knowledge, Skills + Knowledge

• Understanding of creative production, programmatic media buying, display marketing
• Experience in managing end-to-end creative production
• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• Project management skills
• University graduate in business studies with a background in marketing is preferred

• A minimum of 3~5 years’ experience in a marketing role, ideally has worked for a banking/financial institution with involvement or a good understanding of banking products
• Proficient in advertising production, performance marketing
• Strong communication skills, especially in written English
• A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
• Experienced in liaising with external vendors and managing internal stakeholders

This is a contract role for 1 year and is subject to yearly renewal.

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