About this role
If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal
Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2024 pro forma total revenues reaching approximately $5.1 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 612 locations and has about 9,900 employees in North America as of September 30, 2025.
Job Purpose
The Herc Rentals Area Manager reports to the District Manager who oversees the management of all branches within your specific area. The Area Manager assists in ensuring all branches meet or exceed their business plans/goals while ensuring equipment rental services are executed in the most cost-effective manner while maintaining the highest quality of standards. Successful candidates must be able to direct and support business initiatives, improve and sustain branch expense management, address and improve branch safety and maintenance issues, while providing Branch Managers the tools to maximize revenue and profitability. Driving both customer and employee satisfaction are key in this role as well. They will follow the direction of the District Manager leading revenue, fleet, profit, policy & procedure and people management.
What you will do...
- Ensure profit and loss responsibilities for all district branches are achieved by driving revenue and managing costs.
- Achieve excellence in key performance indicators (KPIs)
- Influence branch managers towards operational excellence by exceeding internal audit standards
- Engage team members resulting in positive morale, employee satisfaction, and development for future roles
- Manage district fleet by driving utilization, identifying needs, protecting assets, and assisting with addition and disposal of fleet
- Ensure all branches maintain the highest level of safety compliance and culture
- Solve problems for both strategic and tactical issues.
Requirements
- Bachelor’s degree in business or related field
- 5 years of equipment rental leadership experience
Skills
- Ability to travel
- Computer competence
- Demonstrated problem solving and negotiation skills
- Strong customer orientation
- Good judgement and strong decision-making skills
- Excellent interpersonal and communication skills
- Strong presentation skills
Req #: 66774
Pay Range: $100k - $120k Base Salary + Quarterly Bonus & Company Truck
Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.
Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.
Keeping you healthy
Medical, Dental, and Vision Coverage
Life and disability insurance
Flex spending and health savings accounts
Virtual Health Visits
24 Hour Nurse Line
Healthy Pregnancy Program
Tobacco Cessation Program
Weight Loss Program
Building Your Financial Future
401(k) plan with company match
Employee Stock Purchase Program
Life & Work Harmony
Paid Time Off (Holidays, Vacations, Sick Days)
Paid parental leave.
Military leave & support for those in the National Guard and Reserves
Employee Assistance Program (EAP)
Adoption Assistance Reimbursement Program
Tuition Reimbursement Program
Auto & Home Insurance Discounts
Protecting You & Your Family
Company Paid Life Insurance
Supplemental Life Insurance
Accidental Death & Dismemberment Insurance
Company Paid Disability Insurance
Supplemental Disability Insurance
Group Legal Plan
Critical Illness Insurance
Accident Insurance
Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.
Other facts
About Herc Rentals
Herc Rentals is a premier, full-service equipment rental company providing customers with the equipment, services, and solutions they need to achieve optimal performance safely, efficiently, and effectively. With 60 years of equipment rental expertise, approximately 10,200 employees, and 622 locations across the United States and Canada, Herc Rentals serves a broad range of customers, industries, and markets making a difference in communities across North America.
What you'll do
- The Area Manager is responsible for overseeing the management of all branches within a specific area, ensuring they meet business goals while maintaining high standards. Key tasks include driving revenue, managing costs, and improving branch safety and maintenance issues.
Ready to join Herc Rentals?
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