Sr Director, Marketing - India

Overview

We are seeking a dynamic and strategic marketing leader to drive business growth and market share through brand management excellence, product innovation, and digital engagement. The ideal candidate will have a strong foundation in FMCG sales, proven expertise in brand management, and a track record of successful product launches. This role requires a collaborative leader who can inspire teams, leverage digital tools, and integrate AI-driven solutions to enhance productivity and marketing effectiveness. The candidate should have experience working in a multinational environment and be adept at driving alignment with global teams. Industry experience in FMCG, Nutraceuticals, Health & Wellness is highly preferred.

HOW YOU’LL MAKE AN IMPACT: 

• Develop and execute marketing strategies to drive business growth and increase market share.
• Ensure strong brand positioning and management across all channels.
• Influence and drive the marketing agenda across key stakeholders globally and at the country level.
• Collaborate with global teams to align brand and product strategies.
• Lead brand-building initiatives to strengthen equity and relevance.
• Prioritize product innovation and new product development as a key growth driver.
• Manage end-to-end product lifecycle and deliver successful launches.
• Utilize consumer insights and market research to identify unmet needs and create differentiated offerings.
• Oversee media planning and buying to maximize ROI.
• Manage celebrity endorsements, sponsored athletes, and large sponsorship deals to enhance brand visibility.
• Negotiate and manage celebrity contracts and sponsorship agreements effectively.
• Champion digital-first marketing strategies, including social, web, and app engagement.
• Incorporate AI tools to optimize marketing processes and team productivity.
• Support engagement and communication for loyalty programs to enhance customer retention.
• Increase recruitment and engagement for websites, health apps, and loyalty platforms.
• Build, mentor, and lead a high-performing marketing team.
• Foster a collaborative and inclusive work culture.

QUALIFICATIONS FOR SUCCESS: 

Education

• MBA from a reputed institute is mandatory.
• Industry experience in FMCG, Nutraceuticals, Health & Wellness preferred.

Experience

• 20 years of marketing experience with early career exposure in FMCG sales.
• Proven success in brand management and product innovation.
• Strong experience in consumer-driven strategies and market research.
• Exposure to multinational environments and ability to work with global teams.
• Ability to influence and drive marketing priorities across global and local stakeholders.
• Experience in media planning, sponsorships, and celebrity contract management.
• Strong digital marketing expertise; familiarity with AI-driven tools is a plus.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Ability to manage budgets, analyze performance metrics, and deliver ROI-driven campaigns.

Skills/Certifications 

• Strategic thinker with a hands-on approach.
• Digitally savvy and passionate about leveraging technology for marketing innovation.
• Strong business acumen and ability to influence stakeholders.

Key Performance Indicators (KPIs)

• Brand Equity Growth: Improvement in brand awareness, preference, and loyalty scores.
• Market Share Increase: Achieve targeted growth in key categories and geographies.
• Successful Product Launches: Number of new products launched on time and meeting revenue targets.
• Digital Engagement Metrics: Growth in website/app traffic, user engagement, and conversion rates.
• Media ROI: Efficiency of media spend and sponsorship impact on brand visibility.
• Stakeholder Alignment: Positive feedback and alignment with global and country-level teams. 
• Team Performance: Employee engagement scores and retention within the marketing team.