About this role
About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
Key Responsibilities
Content Creation & Channel Management
- Develop and execute the brand's (mydentity, SexyHair, DevaCurl, STMT) content calendar across Instagram, Facebook, and Pinterest
- Create, capture, and edit visual and video assets (Reels, carousels, Stories, Pins) aligned with the brand's developing aesthetics
- Monitor trends, community conversations, and emerging formats to keep the brand's presence fresh and relevant
Community Building & Advocacy
- Foster connection by engaging with followers, responding to comments, and highlighting user stories
- Partner with Education and Brand teams to bring stylist's expertise and educational moments to life across channels
Creator & Influencer Collaboration
- Support creator briefings, review deliverables, and ensure brand storytelling aligns with campaign goals
- Track content performance to identify top creators and successful collaborations
Content Production & Creative Excellence
- Plan and execute agile, efficient content shoots to capture social-first moments that celebrate real hair and transformations
- Ensure all content meets brand quality standards and is optimized for mobile and social performance
Performance & Analytics
- Track and analyze engagement, reach, saves, shares, and sentiment across Meta and Pinterest channels
- Partner with Paid Media and Business Intelligence to identify amplification opportunities, measure ROI, and provide actionable insights to inform ongoing content strategy
What makes you a good fit
- 3–5+ years of experience in social media content creation, community management, or digital storytelling within beauty, haircare, or fashion
- Deep understanding of Instagram, Facebook, and Pinterest platforms and algorithms
- Skilled in short-form video, visual design, and copywriting for social
- Collaborative, curious, and energized by fast-paced, creative environments
- Familiarity with content production tools (Adobe Creative Suite, CapCut, Canva, Later, etc.)
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $ 80,000.00 - $100,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
Other facts
About Henkel group
Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.
Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.
Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 47,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.
Imprint: http://www.henkel.com/imprint
Data Privacy: https://www.henkel.com/data-protection-statement-social-media
What you'll do
- The Social Content Manager will develop and execute content calendars for various social media platforms, create visual assets, and engage with the community. Additionally, they will track performance metrics and collaborate with teams to enhance brand storytelling.
Ready to join Henkel group?
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