Henkel group logo
Digital Marketing Manager, Kenra
full-timeCulver City$80k - $100k

Summary

Location

Culver City

Salary

$80k - $100k

Type

full-time

Explore Jobs

About this role

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.  

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.  

Dare to learn new skills, advance in your career and make an impact at Henkel.   

What you´ll do

Digital & Growth Marketing:

  • Own day-to-day performance across the paid social strategy across Meta, TikTok, Pinterest, etc. and other relevant platforms to scale campaigns by coordinating agency support.
  • Work with the Paid Media Agency to continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.
  • Scale TikTok shop performance and able to drive the channel in house with agency support. 
  • Budget Ownership: Manage large-scale marketing budgets, ensuring efficient spend allocation by balancing ROAS/MER with long-term brand equity. 
  • Collaborate Cross-Functionally: Partner with Creative, Social, CRM, and Marketing teams to align marketing initiatives with overall brand and business goals.
  • Creative Oversight: Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences
  • Performance Analysis: Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts 
  • Explore New Opportunities: Identify emerging platforms and opportunities to expand customer acquisition efforts 
  • Lead the bi-weekly cross-functional team meeting to review status, communicate key milestones & deadlines, flagging potential risk &/or delays, escalating issues to key stakeholders. 
  • Ensure all touchpoints align with Kenra’s brand voice and visual identity 
  • Collaborate with the Influencer team to identify high-performing creator content for use in "whitelisting" or Spark Ads.

Content Shoot & Project Management: 

  • Project manage & participate in content photoshoots, capture and organize BTS content 
  • Work with Sr. Manager & key stakeholders on content briefing on new product shoots, image retouching, and photoshoot assistance including creative ideation and organizing shot lists 
  • Manage photo and video library from Content Shoots, providing new asset updates to teams 
  • Manage and coordinate multiple projects to ensure they are completed on time, on spec and on budget.
  • Ad hoc support across other photoshoots or creative needs where applicable

What makes you a good fit

  • Bachelor’s degree in Communications, Marketing, or a related field.
  • 3-5+ years of hands-on experience in managing paid social & search, executing creative briefs with teams, and/or supporting social media. 
  • Knowledge of both growth and lifecycle marketing is a plus

Strategic Thinking

  • Strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence 
  • Analytical Expertise: Proficient in analyzing campaign performance, identifying trends, and making data-informed decisions to optimize results

Collaboration:

  • Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments
  • Passion for Innovation: Enthusiasm for staying on top of industry trends and leveraging new tools and platforms to drive growth 
  • Creative problem-solver with strong communication, collaboration, and relationship-building skills.

Some benefits of joining Henkel

  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1  
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program  
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement  
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships 
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement 

The salary for this role is $ 80,000.00 - $ 100,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.


Other facts

Tech stack
Digital Marketing,Paid Social,Performance Analysis,Budget Management,Collaboration,Creative Oversight,Strategic Thinking,Analytical Expertise,Project Management,Content Creation,Social Media,Growth Marketing,Data-Driven Insights,Communication Skills,Innovation,Problem-Solving

About Henkel group

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.

Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.

Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 47,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.

Imprint: http://www.henkel.com/imprint
Data Privacy: https://www.henkel.com/data-protection-statement-social-media

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Manufacturing

What you'll do

  • The Digital Marketing Manager will oversee day-to-day performance across paid social strategies and manage large-scale marketing budgets. They will collaborate cross-functionally to align marketing initiatives with brand goals and analyze performance metrics to optimize future efforts.

Ready to join Henkel group?

Take the next step in your career journey

Frequently Asked Questions

What does Henkel group pay for a Digital Marketing Manager, Kenra?

Henkel group offers a competitive compensation package for the Digital Marketing Manager, Kenra role. The salary range is USD 80k - 100k per year. Apply through Clera to learn more about the full compensation details.

What does a Digital Marketing Manager, Kenra do at Henkel group?

As a Digital Marketing Manager, Kenra at Henkel group, you will: the Digital Marketing Manager will oversee day-to-day performance across paid social strategies and manage large-scale marketing budgets. They will collaborate cross-functionally to align marketing initiatives with brand goals and analyze performance metrics to optimize future efforts..

Why join Henkel group as a Digital Marketing Manager, Kenra?

Henkel group is a leading Manufacturing company. The Digital Marketing Manager, Kenra role offers competitive compensation.

Is the Digital Marketing Manager, Kenra position at Henkel group remote?

The Digital Marketing Manager, Kenra position at Henkel group is based in Culver City, California, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Digital Marketing Manager, Kenra position at Henkel group?

You can apply for the Digital Marketing Manager, Kenra position at Henkel group directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Henkel group on their website.