Summary:

Sells new or used vehicles at a profit to the dealership, while ensuring customer satisfaction.   

Supervisory Responsibilities:

This job has no direct supervisory responsibilities.

Essential Duties and Responsibilities include the following:

• Guide customers through the new BMW vehicle selection process with consultative selling
• Conduct engaging test drives that showcase BMW's performance and luxury features
• Build and maintain a strong customer base through exceptional service and follow-up
• Meet and exceed monthly sales objectives while maintaining high customer satisfaction scores
• Collaborate with our BMW Genius team, finance department, and service advisors to create seamless guest experiences
• Stay current on new BMW models, features, technology, and competitive landscape
• Manage customer inquiries through phone, email, and in-person interactions
• Participate in dealership sales events and community outreach initiatives
• Maintain accurate records in our CRM system and follow up on leads promptly
• Maintains an organized, clean and safe work area
• Participates in required training
• Records all hours worked accurately in company timekeeping system    
• Follows Safeguards rules and regulations.
• Demonstrates the Company’s Core Values
• Complies with Company policies and procedures
• Observes all Federal, State, Local and Company safety rules and regulations in the performance of duties.
• Other duties as assigned

Required Qualifications:

• Proven sales experience or strong desire to build a career in automotive sales
• Exceptional interpersonal and communication skills
• Self-motivated with a competitive drive to succeed
• Professional appearance and demeanor
• Strong work ethic and ability to work flexible hours including evenings and weekends
• Valid driver's license with clean driving record
• High school diploma or equivalent

Preferred Qualifications:

• Automotive sales experience, particularly with premium/luxury brands
• Established customer base in the Charlotte area
• Bachelor's degree
• Knowledge of BMW products and brand heritage
• Experience with CRM systems and sales processes

What Sets You Apart

• Relationship Builder: You excel at creating genuine connections and earning trust
• Results-Oriented: You're motivated by goals and thrive in a performance-based environment
• Product Enthusiast: You have passion for automobiles and luxury brand experiences
• Team Player: You collaborate well while maintaining individual accountability
• Guest-Focused: You believe in creating phenomenal experiences, not just transactions

Desired Work Experience:

√   up to 3 years

o   3-5 years

o   5+ years

Certificates and Licenses:

√   Valid Driver’s License

o   Automobile Salesperson License

Computer Skills:

Intermediate knowledge of Microsoft Office products.  Intermediate ability to learn web applications for customer management.

Communication Skills:

Ability to understand and follow instructions. Ability to communicate effectively with customers and company personnel.

Attendance Requirements:

The position requires regular and predictable attendance.  Scheduled shifts may include evening hours, weekends, and holidays.

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; and sit.

Environment Demands:

Duties are performed throughout the premises, both indoors and outdoors and on customer test drives. Due to the nature of the position, may be exposed to various work environments and required to perform a variety of tasks. Heavy standing work. Work includes frequent movement around the company facilities and the outdoor car lot to interact with customers and other departments.

Verbal and Writing Ability:

Ability to read and comprehend instructions, correspondence, and memos.  Ability to effectively present information in one-on-one and small group situations to customers and other employees.

Math Ability:

Ability to add, subtract, multiply and divide.

Reasoning Ability:

Ability to apply common sense understanding to carry out instructions. Ability to deal with standardized situations. 

Core Values:

To perform the job successfully, an individual should demonstrate the following Core Values:

Servant Leadership

Servant Leaders consciously put the needs of others before their own, because to serve people is to value them.

Teamwork through Trust & Respect

Diversity is strength, and when we trust and respect one another we can work as a team to achieve at a high level.

Integrity

Being honest and transparent with people, in an effort to do the right thing within the letter and spirit of the law, drives every action we take and every decision we make.

Commitment to Customer Enthusiasm

Every day we recommit ourselves to the customer experience, and we are empowered to exceed the expectations of our customers.

Passion for Winning

Hendrick’s tradition of winning is based on the idea of striving to be the best, not the biggest, and is therefore defined by how we treat our people.

Accountability at All Levels

Taking ownership of our actions and our decisions allows us to grow as individuals, and support each other as a team.

Commitment to Continuous Improvement

Every day we soften our hearts as well as our egos, in order to seek out and improve upon areas of opportunity within ourselves and our team.

This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee.  The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor.  This job description is subject to revision at the discretion of the company.

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.