About this role
HelloFresh is seeking a dynamic and results-driven Senior Director of Product to lead our Advertising Technology organization. This is a mission-critical role based in Berlin/New York reporting to Jal Tummala, VP of Growth Product.
You will be directly responsible for the technical platforms and AI/ML capabilities required to manage a $1.2 billion advertising budget globally. As a leader in this space, you are accountable for delivering double-digit year-over-year growth in customer acquisition and Return on Ad Spend (ROAS). You will build and scale the AdTech engine, ensuring we continuously identify, test, and deploy high-impact bidding and measurement optimizations at speed and scale.
What you'll do…
Vision, Strategy, and Business Impact
- AdTech Strategy: Define and own the global product vision and 3-year strategy for advertising technology, focusing on marketing attribution, automated bidding, and incrementality measurement.
- Direct Accountability: Own key results related to media spend efficiency, subscriber volume, and the ROI metrics derived from stack optimization.
- Prioritization: Establish a rigorous, data-informed prioritization framework for a portfolio of AdTech initiatives that span multiple brands and markets.
Team Leadership and Product Excellence
- Product Leadership: Directly manage and mentor a high-performing team of 5 - 6 Product Managers.
- Mentorship: Provide clear coaching on strategic thinking, stakeholder management, and deep technical understanding of attribution architecture and bidding algorithms.
- Scaling the Practice: Champion a culture of scientific rigor, rapid experimentation, and clear performance measurement across all teams, scaling best-in-class AdTech practices globally.
Cross-Functional Partnership
- Marketing & Growth Alignment: Partner closely with Marketing and Media teams to ensure seamless integration between paid media campaigns and our internal AdTech stack.
- Executive Influence: Act as a strategic sparring partner for the CMO and VP-level marketing leaders to build a unified strategy connecting customer acquisition investment with technical execution.
- Technical Acumen: Engage effectively with Engineering VPs and Directors on technical architecture and the scalability required to support a €7B+ global platform.
What you bring…
- Deep AdTech Expertise: 10+ years of progressive product leadership experience, with 5+ years focused specifically on owning large-scale AdTech stacks (Attribution, Automated Bidding, Tracking, and Targeting).
- Proven Growth Track Record: A history of executing globally scaled strategies that delivered demonstrable and sustained uplift in ROAS and customer acquisition.
- Strategic Product Vision: Ability to translate ambitious business objectives into a clear, defensible product roadmap (12-24 months) while maintaining focus on executional excellence
- Leadership Excellence: Strong skills in guiding teams and holding them accountable while fostering autonomy and a culture of innovation.
You’ll get…
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
This position is also eligible for the HelloFresh equity plan.
Other facts
About HelloFresh
HelloFresh is on a mission to change the way people eat, forever!
From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022.
HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day.
Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry.
Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.
We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations
What you'll do
- Lead the Advertising Technology organization and manage the technical platforms and AI/ML capabilities for a $1.2 billion advertising budget. Build and scale the AdTech engine while ensuring high-impact optimizations are identified and deployed rapidly.
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